Appsflyer vs Kontera
Appsflyer vs Kontera, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Appsflyer is on 75/100 and Kontera on 42/100.
Where each one leads
Appsflyer
- our overall score: 75/100 against 42/100
- funding raised: $293M against $35.5M
Kontera
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Appsflyer | Kontera |
|---|---|---|
| What it is | AppsFlyer is a mobile attribution and marketing analytics platform that helps app developers and marketers measure and optimize campaign performance. | Kontera provided in-text advertising and related information solutions by semantically analyzing online content. |
| Category | Marketing, Mobile, Mobile Attribution, Marketing Analytics | Marketing, AdTech, Contextual Advertising, Semantic Analysis |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2011 | 2003 |
| Headquarters | Tel Aviv, Israel | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Appsflyer | Kontera |
|---|---|---|
| Employees | 1,668 | Not published |
| Total funding | $293M | $35.5M |
| Latest round | Series E | Series C |
| Valuation | $2.0B | Not published |
| LinkedIn followers | 110,740 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Appsflyer | Kontera |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 75/100 | 42/100 |
| Traction | 60/100 | 36/100 |
| Team | 70/100 | Not published |
| Search visibility | 68/100 | 10/100 |
| Quality | 86/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (44/100) | Not published |
| Domain ratingLink authority, 0-100 | 90/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Appsflyer | Kontera |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Bootstrap | Not detected |
| Analytics | Google Tag Manager | Not detected |
What users say
| Measure | Appsflyer | Kontera |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 4 negative across 6 threads | Not published |
“AppsFlyer recently announced a Web SDK that applies mobile attribution to web campaigns to create a single source of truth. And that’s huge because as we all know, we’ve never had a unified way to attribute campaigns across all channels.”r/programmatic
Appsflyer vs Kontera: common questions
Which is better, Appsflyer or Kontera?
On our 0-100 score Appsflyer rates higher (75/100 against 42/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do Appsflyer and Kontera compare on the numbers?
Appsflyer leads on our overall score (75/100 against 42/100), funding raised ($293M against $35.5M).
What do real users say about Appsflyer and Kontera?
Appsflyer: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/programmatic.
Read the full Appsflyer review and pricing or the Kontera review and pricing. You can also browse other Appsflyer alternatives we track.