Appsflyer vs Fyllo
Appsflyer vs Fyllo, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Appsflyer is on 75/100 and Fyllo on 62/100.
Where each one leads
Appsflyer
- our overall score: 75/100 against 62/100
- agent readiness: 44/100 against 21/100
- domain rating: 90/100 against 57/100
- headcount: 1,668 against 84
- funding raised: $293M against $86.0M
- LinkedIn following: 110,740 against 33,218
Fyllo
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Appsflyer | Fyllo |
|---|---|---|
| What it is | AppsFlyer is a mobile attribution and marketing analytics platform that helps app developers and marketers measure and optimize campaign performance. | Powers outperformance in a privacy-first world with a progressive audience and contextual advertising platform. |
| Category | Marketing, Mobile, Mobile Attribution, Marketing Analytics | Marketing, Cannabis, Data, Compliance |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2011 | 2019 |
| Headquarters | Tel Aviv, Israel | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Appsflyer | Fyllo |
|---|---|---|
| Employees | 1,668 | 84 |
| Headcount growthLast 12 months | Not published | -17.8% |
| Total funding | $293M | $86.0M |
| Latest round | Series E | Series C |
| Valuation | $2.0B | $130M |
| LinkedIn followers | 110,740 | 33,218 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Appsflyer | Fyllo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 75/100 | 62/100 |
| Traction | 60/100 | 59/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 68/100 | 35/100 |
| Quality | 86/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (44/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 57/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Appsflyer | Fyllo |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Webflow |
| Frameworks | Jquery, Bootstrap | Not detected |
| Analytics | Google Tag Manager | Google Analytics 4, Linkedin Insight |
What users say
| Measure | Appsflyer | Fyllo |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 4 negative across 6 threads | Not published |
“AppsFlyer recently announced a Web SDK that applies mobile attribution to web campaigns to create a single source of truth. And that’s huge because as we all know, we’ve never had a unified way to attribute campaigns across all channels.”r/programmatic
Appsflyer vs Fyllo: common questions
Which is better, Appsflyer or Fyllo?
On our 0-100 score Appsflyer rates higher (75/100 against 62/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Appsflyer and Fyllo compare on the numbers?
Appsflyer leads on our overall score (75/100 against 62/100), agent readiness (44/100 against 21/100), domain rating (90/100 against 57/100), headcount (1,668 against 84), funding raised ($293M against $86.0M), LinkedIn following (110,740 against 33,218).
What do real users say about Appsflyer and Fyllo?
Appsflyer: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/programmatic.
Read the full Appsflyer review and pricing or the Fyllo review and pricing. You can also browse other Appsflyer alternatives we track.