Appsflyer vs Freckle
Appsflyer vs Freckle, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Appsflyer is on 75/100 and Freckle on 46/100.
Where each one leads
Appsflyer
- our overall score: 75/100 against 46/100
- domain rating: 90/100 against 32/100
- funding raised: $293M against $24.6M
Freckle
- agent readiness: 50/100 against 44/100
At a glance
| Measure | Appsflyer | Freckle |
|---|---|---|
| What it is | AppsFlyer is a mobile attribution and marketing analytics platform that helps app developers and marketers measure and optimize campaign performance. | Marketing analytics platform. |
| Category | Marketing, Mobile, Mobile Attribution, Marketing Analytics | MarTech, AdTech, Data Enrichment, RevOps |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2011 | 2021 |
| Headquarters | Tel Aviv, Israel | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Appsflyer | Freckle |
|---|---|---|
| Employees | 1,668 | Not published |
| Total funding | $293M | $24.6M |
| Latest round | Series E | Seed |
| Valuation | $2.0B | Not published |
| LinkedIn followers | 110,740 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Appsflyer | Freckle |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 75/100 | 46/100 |
| Traction | 60/100 | 37/100 |
| Team | 70/100 | 30/100 |
| Search visibility | 68/100 | 15/100 |
| Quality | 86/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (44/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 32/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Appsflyer | Freckle |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Framer |
| Frameworks | Jquery, Bootstrap | Not detected |
| Analytics | Google Tag Manager | Not detected |
What users say
| Measure | Appsflyer | Freckle |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 4 negative across 6 threads | Not published |
“AppsFlyer recently announced a Web SDK that applies mobile attribution to web campaigns to create a single source of truth. And that’s huge because as we all know, we’ve never had a unified way to attribute campaigns across all channels.”r/programmatic
Appsflyer vs Freckle: common questions
Which is better, Appsflyer or Freckle?
On our 0-100 score Appsflyer rates higher (75/100 against 46/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Appsflyer and Freckle compare on the numbers?
Appsflyer leads on our overall score (75/100 against 46/100), domain rating (90/100 against 32/100), funding raised ($293M against $24.6M). Freckle leads on agent readiness (50/100 against 44/100).
What do real users say about Appsflyer and Freckle?
Appsflyer: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/programmatic.
Read the full Appsflyer review and pricing or the Freckle review and pricing. You can also browse other Appsflyer alternatives we track.