Appnext vs Criteo
Appnext vs Criteo, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Appnext is on 42/100 and Criteo on 57/100.
Where each one leads
Appnext
Leads on none of the measures we hold for both companies.
Criteo
- our overall score: 57/100 against 42/100
- agent readiness: 55/100 against 25/100
- domain rating: 90/100 against 67/100
At a glance
| Measure | Appnext | Criteo |
|---|---|---|
| What it is | Mobile app discovery and monetization platform for publishers and advertisers. | Criteo is a global technology company enabling marketers and media owners to drive commerce outcomes through its Commerce Media Platform. |
| Category | AdTech, Mobile Advertising, App Discovery, Monetization | AdTech, MarTech, RetailTech, E-commerce |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2012 | 2005 |
| Headquarters | Tel Aviv, Israel | Paris, France |
| Status | Active | Active |
Size, funding and growth
| Measure | Appnext | Criteo |
|---|---|---|
| Employees | Not published | 3,909 |
| Headcount growthLast 12 months | Not published | -1.8% |
| Total funding | Not published | $63.4M |
| Latest round | Not published | Series D |
| LinkedIn followers | Not published | 258,684 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Appnext | Criteo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 42/100 | 57/100 |
| Traction | Not published | 59/100 |
| Team | 24/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | Not published | 48/100 |
| Quality | Not published | 55/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (25/100) | D (55/100) |
| Domain ratingLink authority, 0-100 | 67/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Appnext | Criteo |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Tailwind CSS | Jquery |
| Analytics | Google Analytics 4 | Google Tag Manager |
| Support stack | HubSpot | Not detected |
| Open source | No | Yes |
Appnext vs Criteo: common questions
Which is better, Appnext or Criteo?
On our 0-100 score Criteo rates higher (57/100 against 42/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Appnext and Criteo compare on the numbers?
Criteo leads on our overall score (57/100 against 42/100), agent readiness (55/100 against 25/100), domain rating (90/100 against 67/100).
Read the full Appnext review and pricing or the Criteo review and pricing. You can also browse other Appnext alternatives we track.