AppCard vs Appsflyer
AppCard vs Appsflyer, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: AppCard is on 49/100 and Appsflyer on 75/100.
Where each one leads
AppCard
Leads on none of the measures we hold for both companies.
Appsflyer
- our overall score: 75/100 against 49/100
- domain rating: 90/100 against 61/100
- headcount: 1,668 against 127
- funding raised: $293M against $8.5M
- LinkedIn following: 110,740 against 54,745
At a glance
| Measure | AppCard | Appsflyer |
|---|---|---|
| What it is | Data-driven marketing platform for retailers to analyze, target, and engage customers. | AppsFlyer is a mobile attribution and marketing analytics platform that helps app developers and marketers measure and optimize campaign performance. |
| Category | Marketing, Customer Loyalty, RetailTech, MarTech | Marketing, Mobile, Mobile Attribution, Marketing Analytics |
| Sells toBusiness model | B2B2C | B2B |
| Offering | Software | Software |
| Founded | 2011 | 2011 |
| Headquarters | New York, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | AppCard | Appsflyer |
|---|---|---|
| Employees | 127 | 1,668 |
| Headcount growthLast 12 months | +15.7% | Not published |
| Total funding | $8.5M | $293M |
| Latest round | Series B | Series E |
| Valuation | Not published | $2.0B |
| LinkedIn followers | 54,745 | 110,740 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | AppCard | Appsflyer |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 49/100 | 75/100 |
| Traction | 55/100 | 60/100 |
| Team | 60/100 | 70/100 |
| Search visibility | 41/100 | 68/100 |
| Quality | 45/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 61/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | AppCard | Appsflyer |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | Cloudflare |
| CMS | Lovable | WordPress |
| Frameworks | Tailwind CSS | Jquery, Bootstrap |
| Analytics | Not detected | Google Tag Manager |
What users say
| Measure | AppCard | Appsflyer |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 6 threads |
“AppsFlyer recently announced a Web SDK that applies mobile attribution to web campaigns to create a single source of truth. And that’s huge because as we all know, we’ve never had a unified way to attribute campaigns across all channels.”r/programmatic
AppCard vs Appsflyer: common questions
Which is better, AppCard or Appsflyer?
On our 0-100 score Appsflyer rates higher (75/100 against 49/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do AppCard and Appsflyer compare on the numbers?
Appsflyer leads on our overall score (75/100 against 49/100), domain rating (90/100 against 61/100), headcount (1,668 against 127), funding raised ($293M against $8.5M), LinkedIn following (110,740 against 54,745).
What do real users say about AppCard and Appsflyer?
Appsflyer: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/programmatic.
Read the full AppCard review and pricing or the Appsflyer review and pricing. You can also browse other AppCard alternatives we track.