Apollo.io vs Swan AI
Apollo.io vs Swan AI, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Apollo.io is on 53/100 and Swan AI on 41/100.
Where each one leads
Apollo.io
- our overall score: 53/100 against 41/100
- domain rating: 84/100 against 40/100
- LinkedIn following: 295,171 against 11,195
Swan AI
- agent readiness: 57/100 against 44/100
At a glance
| Measure | Apollo.io | Swan AI |
|---|---|---|
| What it is | Apollo.io is an AI-powered go-to-market platform for B2B sales, offering tools for prospecting, multichannel outreach, data enrichment, and deal management to accelerate pipeline generation and close deals. | AI platform identifying anonymous website visitors and automating personalized LinkedIn outreach. |
| Category | Sales Data Providers, Sales Data, Sales Engagement Platform, Sales Enablement | Agentic AI, AI Agent, Agentic Commerce, Agentic SEO |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2017 | 2023 |
| Headquarters | San Francisco, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Apollo.io | Swan AI |
|---|---|---|
| Employees | Not published | 19 |
| Headcount growthLast 12 months | Not published | +500.0% |
| LinkedIn followers | 295,171 | 11,195 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Apollo.io | Swan AI |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 53/100 | 41/100 |
| Traction | Not published | 13/100 |
| Team | 30/100 | Not published |
| Search visibility | 54/100 | 43/100 |
| Quality | 78/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (44/100) | D (57/100) |
| Domain ratingLink authority, 0-100 | 84/100 | 40/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Apollo.io | Swan AI |
|---|---|---|
| Hosting | Netlify | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Next.js, Tailwind CSS | Bootstrap |
| Analytics | Google Tag Manager, Amplitude | Google Analytics 4, Google Tag Manager |
Product and pricing
| Measure | Apollo.io | Swan AI |
|---|---|---|
| Key features | Pipeline Builder, Living Data Network, Multichannel Outreach, AI Assistants & Scoring, Data Enrichment, Call Assistant & Conversation Intelligence | Not published |
Apollo.io vs Swan AI: common questions
Which is better, Apollo.io or Swan AI?
On our 0-100 score Apollo.io rates higher (53/100 against 41/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Apollo.io and Swan AI compare on the numbers?
Apollo.io leads on our overall score (53/100 against 41/100), domain rating (84/100 against 40/100), LinkedIn following (295,171 against 11,195). Swan AI leads on agent readiness (57/100 against 44/100).
Read the full Apollo.io review and pricing or the Swan AI review and pricing. You can also browse other Apollo.io alternatives we track.