Apollo.io vs Smartlead
Apollo.io vs Smartlead, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Apollo.io is on 53/100 and Smartlead on 53/100.
Where each one leads
Apollo.io
- LinkedIn following: 295,171 against 41,093
Smartlead
- agent readiness: 54/100 against 44/100
At a glance
| Measure | Apollo.io | Smartlead |
|---|---|---|
| What it is | Apollo.io is an AI-powered go-to-market platform for B2B sales, offering tools for prospecting, multichannel outreach, data enrichment, and deal management to accelerate pipeline generation and close deals. | Cold email automation and deliverability platform for agencies and sales teams. |
| Category | Sales Data Providers, Sales Data, Sales Engagement Platform, Sales Enablement | MarTech, AdTech, Sales Enablement, Email Marketing |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2017 | 2022 |
| Headquarters | San Francisco, United States | Bengaluru, India |
| Status | Active | Active |
Size, funding and growth
| Measure | Apollo.io | Smartlead |
|---|---|---|
| Employees | Not published | 136 |
| Headcount growthLast 12 months | Not published | +19.8% |
| LinkedIn followers | 295,171 | 41,093 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Apollo.io | Smartlead |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 53/100 | 53/100 |
| Traction | Not published | 50/100 |
| Team | 30/100 | 60/100 |
| Search visibility | 54/100 | 51/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (44/100) | D (54/100) |
| Domain ratingLink authority, 0-100 | 84/100 | 77/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Apollo.io | Smartlead |
|---|---|---|
| Hosting | Netlify | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Next.js, Tailwind CSS | Jquery |
| Analytics | Google Tag Manager, Amplitude | Google Tag Manager, PostHog |
Product and pricing
| Measure | Apollo.io | Smartlead |
|---|---|---|
| Key features | Pipeline Builder, Living Data Network, Multichannel Outreach, AI Assistants & Scoring, Data Enrichment, Call Assistant & Conversation Intelligence | Not published |
Apollo.io vs Smartlead: common questions
Which is better, Apollo.io or Smartlead?
Both score the same on our 0-100 rating, so the choice comes down to the 16 data points in the tables above rather than overall company strength.
How do Apollo.io and Smartlead compare on the numbers?
Apollo.io leads on LinkedIn following (295,171 against 41,093). Smartlead leads on agent readiness (54/100 against 44/100).
Read the full Apollo.io review and pricing or the Smartlead review and pricing. You can also browse other Apollo.io alternatives we track.