Apollo.io vs Pubrio

Apollo.io vs Pubrio, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Apollo.io is on 53/100 and Pubrio on 39/100.

Apollo.io logo
Apollo.ioApollo.io is an AI-powered go-to-market platform for B2B sales, offering tools for prospecting, multichannel outreach, data enrichment, and deal management to accelerate pipeline generation and close deals.
Try Apollo.io
Pubrio logo
PubrioPubrio is a B2B data platform that provides sales intelligence and lead generation by turning expansion signals across 200+ markets into a live graph, helping revenue teams identify companies entering new markets and act on timely opportunities.
Try Pubrio

Where each one leads

Apollo.io

  • our overall score: 53/100 against 39/100
  • domain rating: 84/100 against 17/100
  • LinkedIn following: 295,171 against 1,783

Pubrio

  • agent readiness: 60/100 against 44/100

At a glance

MeasureApollo.ioPubrio
What it isApollo.io is an AI-powered go-to-market platform for B2B sales, offering tools for prospecting, multichannel outreach, data enrichment, and deal management to accelerate pipeline generation and close deals.Pubrio is a B2B data platform that provides sales intelligence and lead generation by turning expansion signals across 200+ markets into a live graph, helping revenue teams identify companies entering new markets and act on timely opportunities.
CategorySales Data Providers, Sales Data, Sales Engagement Platform, Sales EnablementSales Intelligence, Lead Generation, B2B Data, Market Intelligence
Sells toBusiness modelB2BB2B
OfferingPlatformPlatform
Founded20172019
HeadquartersSan Francisco, United StatesHong Kong, Hong Kong
StatusActiveActive

Size, funding and growth

MeasureApollo.ioPubrio
EmployeesNot published14
Total fundingNot published$68K
Latest roundNot publishedAccelerator/Incubator
LinkedIn followers295,1711,783

StartupHub scores

Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.

MeasureApollo.ioPubrio
StartupHub scoreOur 0-100 rating53/10039/100
TractionNot published36/100
Team30/100Not published
Search visibility54/10035/100
Quality78/10048/100
Agent readinessHow well an AI agent can read and act on the siteD (44/100)C (60/100)
Domain ratingLink authority, 0-10084/10017/100

Technology

Detected on each public site, so it reflects the marketing stack as well as the product.

MeasureApollo.ioPubrio
HostingNetlifyNot detected
CDNCloudflareCloudflare
FrameworksNext.js, Tailwind CSSNext.js, Tailwind CSS
AnalyticsGoogle Tag Manager, AmplitudeGoogle Tag Manager

Product and pricing

MeasureApollo.ioPubrio
Key featuresPipeline Builder, Living Data Network, Multichannel Outreach, AI Assistants & Scoring, Data Enrichment, Call Assistant & Conversation IntelligenceNot published

Apollo.io vs Pubrio: common questions

Which is better, Apollo.io or Pubrio?

On our 0-100 score Apollo.io rates higher (53/100 against 39/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.

How do Apollo.io and Pubrio compare on the numbers?

Apollo.io leads on our overall score (53/100 against 39/100), domain rating (84/100 against 17/100), LinkedIn following (295,171 against 1,783). Pubrio leads on agent readiness (60/100 against 44/100).

Read the full Apollo.io review and pricing or the Pubrio review and pricing. You can also browse other Apollo.io alternatives we track.