Apollo.io vs Outreach
Apollo.io vs Outreach, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Apollo.io is on 53/100 and Outreach on 70/100.
Where each one leads
Apollo.io
- domain rating: 84/100 against 60/100
Outreach
- our overall score: 70/100 against 53/100
At a glance
| Measure | Apollo.io | Outreach |
|---|---|---|
| What it is | Apollo.io is an AI-powered go-to-market platform for B2B sales, offering tools for prospecting, multichannel outreach, data enrichment, and deal management to accelerate pipeline generation and close deals. | AI-powered platform for revenue teams to automate workflows, improve engagement, and drive growth. |
| Category | Sales Data Providers, Sales Data, Sales Engagement Platform, Sales Enablement | Agentic AI, AI Agent, Sales Engagement, Revenue Intelligence |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2017 | 2014 |
| Headquarters | San Francisco, United States | Seattle, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Apollo.io | Outreach |
|---|---|---|
| Employees | Not published | 1,540 |
| Total funding | Not published | $297M |
| Latest round | Not published | Series D |
| Valuation | Not published | $1.0B |
| LinkedIn followers | 295,171 | 330,403 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Apollo.io | Outreach |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 53/100 | 70/100 |
| Traction | Not published | 60/100 |
| Team | 30/100 | 70/100 |
| Search visibility | 54/100 | 53/100 |
| Quality | 78/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (44/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | 84/100 | 60/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Apollo.io | Outreach |
|---|---|---|
| Hosting | Netlify | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Next.js, Tailwind CSS | Bootstrap |
| Analytics | Google Tag Manager, Amplitude | Google Tag Manager, Amplitude |
Product and pricing
| Measure | Apollo.io | Outreach |
|---|---|---|
| Key features | Pipeline Builder, Living Data Network, Multichannel Outreach, AI Assistants & Scoring, Data Enrichment, Call Assistant & Conversation Intelligence | Not published |
Apollo.io vs Outreach: common questions
Which is better, Apollo.io or Outreach?
On our 0-100 score Outreach rates higher (70/100 against 53/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Apollo.io and Outreach compare on the numbers?
Apollo.io leads on domain rating (84/100 against 60/100). Outreach leads on our overall score (70/100 against 53/100).
Read the full Apollo.io review and pricing or the Outreach review and pricing. You can also browse other Apollo.io alternatives we track.