Apollo.io vs Ocean.io
Apollo.io vs Ocean.io, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Apollo.io is on 53/100 and Ocean.io on 55/100.
Where each one leads
Apollo.io
- domain rating: 84/100 against 54/100
- LinkedIn following: 295,171 against 14,366
Ocean.io
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Apollo.io | Ocean.io |
|---|---|---|
| What it is | Apollo.io is an AI-powered go-to-market platform for B2B sales, offering tools for prospecting, multichannel outreach, data enrichment, and deal management to accelerate pipeline generation and close deals. | Ocean.io provides an AI-powered B2B prospecting data platform that helps Go-To-Market teams find ideal accounts and contacts through lookalike search. |
| Category | Sales Data Providers, Sales Data, Sales Engagement Platform, Sales Enablement | B2B SaaS, Sales Intelligence, Prospecting Platform, Go-To-Market |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2017 | 2017 |
| Headquarters | San Francisco, United States | Copenhagen, Denmark |
| Status | Active | Active |
Size, funding and growth
| Measure | Apollo.io | Ocean.io |
|---|---|---|
| Employees | Not published | 65 |
| Headcount growthLast 12 months | Not published | -30.8% |
| Total funding | Not published | $36.3M |
| Latest round | Not published | Funding Round |
| LinkedIn followers | 295,171 | 14,366 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Apollo.io | Ocean.io |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 53/100 | 55/100 |
| Traction | Not published | 56/100 |
| Team | 30/100 | Not published |
| Search visibility | 54/100 | 46/100 |
| Quality | 78/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (44/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 84/100 | 54/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Apollo.io | Ocean.io |
|---|---|---|
| Hosting | Netlify | Not detected |
| CDN | Cloudflare | Cloudflare |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Analytics | Google Tag Manager, Amplitude | Not detected |
Product and pricing
| Measure | Apollo.io | Ocean.io |
|---|---|---|
| Key features | Pipeline Builder, Living Data Network, Multichannel Outreach, AI Assistants & Scoring, Data Enrichment, Call Assistant & Conversation Intelligence | AI-powered Lookalike Search for Companies, AI-powered Lookalike Search for People, Flexible Integrations, High-Quality, Fresh Data, Campaign Creation & Engagement, Extensive Data Coverage |
What users say
| Measure | Apollo.io | Ocean.io |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 3 positive, 1 negative across 6 threads |
“Hi everyone, I am a bit fan of Ocean.io and it seems that the search works better on their platform than when using Clay's native Ocean.io integration. However, I would like to get the company / person list from Ocean.io into Clay for furth”r/LeadGeneration
Apollo.io vs Ocean.io: common questions
Which is better, Apollo.io or Ocean.io?
On our 0-100 score Ocean.io rates higher (55/100 against 53/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Apollo.io and Ocean.io compare on the numbers?
Apollo.io leads on domain rating (84/100 against 54/100), LinkedIn following (295,171 against 14,366).
What do real users say about Apollo.io and Ocean.io?
Ocean.io: 3 positive and 1 negative mentions across 6 Reddit threads we track, mostly in r/LeadGeneration.
Read the full Apollo.io review and pricing or the Ocean.io review and pricing. You can also browse other Apollo.io alternatives we track.