Apollo.io vs Emma Sales
Apollo.io vs Emma Sales, compared side by side on 9 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Apollo.io is on 53/100 and Emma Sales on 8/100.
Where each one leads
Apollo.io
- our overall score: 53/100 against 8/100
- domain rating: 84/100 against 6/100
Emma Sales
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Apollo.io | Emma Sales |
|---|---|---|
| What it is | Apollo.io is an AI-powered go-to-market platform for B2B sales, offering tools for prospecting, multichannel outreach, data enrichment, and deal management to accelerate pipeline generation and close deals. | AI-powered sales engagement platform that automates outreach and personalizes communication for sales teams. |
| Category | Sales Data Providers, Sales Data, Sales Engagement Platform, Sales Enablement | Agentic AI, AI Agent, AI Sales Assistant, Sales Engagement Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2017 | Not published |
| Headquarters | San Francisco, United States | Not published |
| Status | Active | Active |
Size, funding and growth
| Measure | Apollo.io | Emma Sales |
|---|---|---|
| LinkedIn followers | 295,171 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Apollo.io | Emma Sales |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 53/100 | 8/100 |
| Team | 30/100 | Not published |
| Search visibility | 54/100 | Not published |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (44/100) | D (40/100) |
| Domain ratingLink authority, 0-100 | 84/100 | 6/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Apollo.io | Emma Sales |
|---|---|---|
| Hosting | Netlify | Not detected |
| CDN | Cloudflare | Cloudflare |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Analytics | Google Tag Manager, Amplitude | Not detected |
Product and pricing
| Measure | Apollo.io | Emma Sales |
|---|---|---|
| Key features | Pipeline Builder, Living Data Network, Multichannel Outreach, AI Assistants & Scoring, Data Enrichment, Call Assistant & Conversation Intelligence | Not published |
Apollo.io vs Emma Sales: common questions
Which is better, Apollo.io or Emma Sales?
On our 0-100 score Apollo.io rates higher (53/100 against 8/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 9 data points above: read the rows that match what you are buying for.
How do Apollo.io and Emma Sales compare on the numbers?
Apollo.io leads on our overall score (53/100 against 8/100), domain rating (84/100 against 6/100).
Read the full Apollo.io review and pricing or the Emma Sales review and pricing. You can also browse other Apollo.io alternatives we track.