Apester vs Taboola
Apester vs Taboola, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Apester is on 55/100 and Taboola on 66/100.
Where each one leads
Apester
Leads on none of the measures we hold for both companies.
Taboola
- our overall score: 66/100 against 55/100
- agent readiness: 52/100 against 41/100
- domain rating: 87/100 against 60/100
- headcount: 2,029 against 36
- funding raised: $160M against $17.0M
- LinkedIn following: 176,960 against 3,209
At a glance
| Measure | Apester | Taboola |
|---|---|---|
| What it is | Interactive content platform for publishers and brands to engage audiences and drive conversions. | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. |
| Category | Media, Video, AdTech, MarTech | Marketing, Content, Content Generation, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2011 | 2007 |
| Headquarters | Berlin, Germany | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Apester | Taboola |
|---|---|---|
| Employees | 36 | 2,029 |
| Headcount growthLast 12 months | Not published | +5.7% |
| Total funding | $17.0M | $160M |
| Latest round | Series A | Series E |
| LinkedIn followers | 3,209 | 176,960 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Apester | Taboola |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 66/100 |
| Traction | 52/100 | 60/100 |
| Team | 60/100 | 50/100 |
| Search visibility | 40/100 | 26/100 |
| Quality | 58/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 60/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Apester | Taboola |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | WordPress | WordPress |
| Frameworks | Jquery | Bootstrap |
| Analytics | Google Analytics 4 | Not detected |
What users say
| Measure | Apester | Taboola |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 6 threads |
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
Apester vs Taboola: common questions
Which is better, Apester or Taboola?
On our 0-100 score Taboola rates higher (66/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Apester and Taboola compare on the numbers?
Taboola leads on our overall score (66/100 against 55/100), agent readiness (52/100 against 41/100), domain rating (87/100 against 60/100), headcount (2,029 against 36), funding raised ($160M against $17.0M), LinkedIn following (176,960 against 3,209).
What do real users say about Apester and Taboola?
Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus.
Read the full Apester review and pricing or the Taboola review and pricing. You can also browse other Apester alternatives we track.