Ambassador vs Sprout Social
Ambassador vs Sprout Social, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Ambassador is on 56/100 and Sprout Social on 56/100.
Where each one leads
Ambassador
Leads on none of the measures we hold for both companies.
Sprout Social
- agent readiness: 57/100 against 46/100
- domain rating: 90/100 against 75/100
- funding raised: $223M against $20.0M
At a glance
| Measure | Ambassador | Sprout Social |
|---|---|---|
| What it is | Platform for customer advocacy and referral programs, driving growth through word-of-mouth marketing. | A leading social media management and analytics platform for businesses. |
| Category | Customer Advocacy, Referral Marketing, Word-of-Mouth Marketing, Marketing Automation | Social Media Management, Social Media Marketing, Social Media Analytics, Customer Engagement |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2014 | 2010 |
| Headquarters | San Francisco, United States | Chicago, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Ambassador | Sprout Social |
|---|---|---|
| Employees | 43 | Not published |
| Total funding | $20.0M | $223M |
| Latest round | Series B | Series D |
| LinkedIn followers | 4,542 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Ambassador | Sprout Social |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 56/100 | 56/100 |
| Traction | 53/100 | 40/100 |
| Team | 60/100 | 70/100 |
| Community | 17/100 | Not published |
| Search visibility | 37/100 | 26/100 |
| Quality | 62/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (57/100) |
| Domain ratingLink authority, 0-100 | 75/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Ambassador | Sprout Social |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| Frameworks | Not detected | Next.js |
| Analytics | Google Analytics 4, Google Tag Manager | Not detected |
| Support stack | HubSpot | Not detected |
Ambassador vs Sprout Social: common questions
Which is better, Ambassador or Sprout Social?
Both score the same on our 0-100 rating, so the choice comes down to the 17 data points in the tables above rather than overall company strength.
How do Ambassador and Sprout Social compare on the numbers?
Sprout Social leads on agent readiness (57/100 against 46/100), domain rating (90/100 against 75/100), funding raised ($223M against $20.0M).
Read the full Ambassador review and pricing or the Sprout Social review and pricing. You can also browse other Ambassador alternatives we track.