Ambassador vs Duel
Ambassador vs Duel, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Ambassador is on 56/100 and Duel on 44/100.
Where each one leads
Ambassador
- our overall score: 56/100 against 44/100
- agent readiness: 46/100 against 37/100
Duel
- headcount: 73 against 43
- funding raised: $45.3M against $20.0M
At a glance
| Measure | Ambassador | Duel |
|---|---|---|
| What it is | Platform for customer advocacy and referral programs, driving growth through word-of-mouth marketing. | Brand advocacy platform that helps retail brands grow through customer communities and creators. |
| Category | Customer Advocacy, Referral Marketing, Word-of-Mouth Marketing, Marketing Automation | Brand Advocacy, Marketing Technology, SaaS, Consumer Retail |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2014 | 2012 |
| Headquarters | San Francisco, United States | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Ambassador | Duel |
|---|---|---|
| Employees | 43 | 73 |
| Total funding | $20.0M | $45.3M |
| Latest round | Series B | Series A |
| LinkedIn followers | 4,542 | 4,671 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Ambassador | Duel |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 56/100 | 44/100 |
| Traction | 53/100 | Not published |
| Team | 60/100 | Not published |
| Community | 17/100 | Not published |
| Search visibility | 37/100 | Not published |
| Quality | 62/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 75/100 | 74/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Ambassador | Duel |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| Analytics | Google Analytics 4, Google Tag Manager | Google Analytics 4, Google Tag Manager, Microsoft Clarity, Linkedin Insight +1 more |
| Support stack | HubSpot | HubSpot |
Ambassador vs Duel: common questions
Which is better, Ambassador or Duel?
On our 0-100 score Ambassador rates higher (56/100 against 44/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Ambassador and Duel compare on the numbers?
Ambassador leads on our overall score (56/100 against 44/100), agent readiness (46/100 against 37/100). Duel leads on headcount (73 against 43), funding raised ($45.3M against $20.0M).
Read the full Ambassador review and pricing or the Duel review and pricing. You can also browse other Ambassador alternatives we track.