Amazon vs Wayfair
Amazon vs Wayfair, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Amazon is on 81/100 and Wayfair on 59/100.
Where each one leads
Amazon
- our overall score: 81/100 against 59/100
- headcount: 776,290 against 12,447
- funding raised: $35B against $593M
- LinkedIn following: 36,955,690 against 447,056
Wayfair
- headcount growth: +24.4% against +9.6%
At a glance
| Measure | Amazon | Wayfair |
|---|---|---|
| What it is | Global e-commerce, cloud computing, digital streaming, and artificial intelligence company. | An online marketplace for home goods, furniture, and decor, connecting customers with global suppliers. |
| Category | E-commerce, Cloud Computing, Artificial Intelligence, Digital Streaming | E-commerce, Retail, Home Furnishings, Marketplace |
| Sells toBusiness model | B2C | B2B | B2C |
| Offering | Marketplace | services | platform | software | hardware | Marketplace |
| Founded | 1994 | 2002 |
| Headquarters | Seattle, United States | Boston, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Amazon | Wayfair |
|---|---|---|
| Employees | 776,290 | 12,447 |
| Headcount growthLast 12 months | +9.6% | +24.4% |
| Total funding | $35B | $593M |
| Latest round | Post IPO Debt | Series B |
| Valuation | Not published | $2.0B |
| LinkedIn followers | 36,955,690 | 447,056 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Amazon | Wayfair |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 81/100 | 59/100 |
| Traction | 60/100 | 60/100 |
| Team | 50/100 | 30/100 |
| Community | 20/100 | Not published |
| Search visibility | 69/100 | 68/100 |
| Quality | 99/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 88/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Amazon | Wayfair |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| Frameworks | Next.js | Not detected |
What users say
| Measure | Amazon | Wayfair |
|---|---|---|
| Community ratingVisitor votes on StartupHub | 5.0/5 from 1 vote | Not published |
Amazon vs Wayfair: common questions
Which is better, Amazon or Wayfair?
On our 0-100 score Amazon rates higher (81/100 against 59/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Amazon and Wayfair compare on the numbers?
Amazon leads on our overall score (81/100 against 59/100), headcount (776,290 against 12,447), funding raised ($35B against $593M), LinkedIn following (36,955,690 against 447,056). Wayfair leads on headcount growth (+24.4% against +9.6%).
Read the full Amazon review and pricing or the Wayfair review and pricing. You can also browse other Amazon alternatives we track.