Amazon vs VTEX Commerce Platform
Amazon vs VTEX Commerce Platform, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Amazon is on 81/100 and VTEX Commerce Platform on 63/100.
Where each one leads
Amazon
- our overall score: 81/100 against 63/100
- headcount: 776,290 against 1,364
- funding raised: $35B against $445M
- LinkedIn following: 36,955,690 against 241,179
VTEX Commerce Platform
- agent readiness: 49/100 against 41/100
At a glance
| Measure | Amazon | VTEX Commerce Platform |
|---|---|---|
| What it is | Global e-commerce, cloud computing, digital streaming, and artificial intelligence company. | Composable, AI-native digital commerce platform for enterprise brands and retailers. |
| Category | E-commerce, Cloud Computing, Artificial Intelligence, Digital Streaming | E-commerce, RetailTech, Marketplace, Enterprise Software |
| Sells toBusiness model | B2C | B2B | B2B |
| Offering | Marketplace | services | platform | software | hardware | Platform |
| Founded | 1994 | 2000 |
| Headquarters | Seattle, United States | Rio de Janeiro, Brazil |
| Status | Active | Active |
Size, funding and growth
| Measure | Amazon | VTEX Commerce Platform |
|---|---|---|
| Employees | 776,290 | 1,364 |
| Headcount growthLast 12 months | +9.6% | Not published |
| Open roles | Not published | 37 |
| Total funding | $35B | $445M |
| Latest round | Post IPO Debt | Series D |
| Valuation | Not published | $1.7B |
| LinkedIn followers | 36,955,690 | 241,179 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Amazon | VTEX Commerce Platform |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 81/100 | 63/100 |
| Traction | 60/100 | 60/100 |
| Team | 50/100 | 70/100 |
| Community | 20/100 | Not published |
| Search visibility | 69/100 | 35/100 |
| Quality | 99/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (49/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 83/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Amazon | VTEX Commerce Platform |
|---|---|---|
| Hosting | AWS | Vercel |
| CDN | CloudFront | Vercel |
| Frameworks | Next.js | Tailwind CSS |
| Analytics | Not detected | Google Tag Manager |
| Support stack | Not detected | HubSpot |
| Open source | No | Yes |
What users say
| Measure | Amazon | VTEX Commerce Platform |
|---|---|---|
| Community ratingVisitor votes on StartupHub | 5.0/5 from 1 vote | Not published |
Amazon vs VTEX Commerce Platform: common questions
Which is better, Amazon or VTEX Commerce Platform?
On our 0-100 score Amazon rates higher (81/100 against 63/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Amazon and VTEX Commerce Platform compare on the numbers?
Amazon leads on our overall score (81/100 against 63/100), headcount (776,290 against 1,364), funding raised ($35B against $445M), LinkedIn following (36,955,690 against 241,179). VTEX Commerce Platform leads on agent readiness (49/100 against 41/100).
Read the full Amazon review and pricing or the VTEX Commerce Platform review and pricing. You can also browse other Amazon alternatives we track.