Amazon Advertising vs Criteo
Amazon Advertising vs Criteo, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Amazon Advertising is on 10/100 and Criteo on 57/100.
Where each one leads
Amazon Advertising
Leads on none of the measures we hold for both companies.
Criteo
- our overall score: 57/100 against 10/100
- agent readiness: 55/100 against 36/100
At a glance
| Measure | Amazon Advertising | Criteo |
|---|---|---|
| What it is | Amazon's advertising arm offers a suite of self-service solutions for businesses to reach customers on and beyond the Amazon platform. | Criteo is a global technology company enabling marketers and media owners to drive commerce outcomes through its Commerce Media Platform. |
| Category | AdTech, Retail Media, E-commerce Advertising, Programmatic Advertising | AdTech, MarTech, RetailTech, E-commerce |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2012 | 2005 |
| Headquarters | Seattle, United States | Paris, France |
| Status | Active | Active |
Size, funding and growth
| Measure | Amazon Advertising | Criteo |
|---|---|---|
| Employees | Not published | 3,909 |
| Headcount growthLast 12 months | Not published | -1.8% |
| Total funding | Not published | $63.4M |
| Latest round | Not published | Series D |
| LinkedIn followers | Not published | 258,684 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Amazon Advertising | Criteo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 10/100 | 57/100 |
| Traction | Not published | 59/100 |
| Team | 10/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 12/100 | 48/100 |
| Quality | Not published | 55/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (36/100) | D (55/100) |
| Domain ratingLink authority, 0-100 | 96/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Amazon Advertising | Criteo |
|---|---|---|
| Hosting | AWS | Self Managed |
| CDN | CloudFront | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Not detected | Google Tag Manager |
| Open source | No | Yes |
Amazon Advertising vs Criteo: common questions
Which is better, Amazon Advertising or Criteo?
On our 0-100 score Criteo rates higher (57/100 against 10/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Amazon Advertising and Criteo compare on the numbers?
Criteo leads on our overall score (57/100 against 10/100), agent readiness (55/100 against 36/100).
Read the full Amazon Advertising review and pricing or the Criteo review and pricing. You can also browse other Amazon Advertising alternatives we track.