Alloy vs IDnow
Alloy vs IDnow, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Alloy is on 62/100 and IDnow on 63/100.
Where each one leads
Alloy
- agent readiness: 49/100 against 42/100
IDnow
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Alloy | IDnow |
|---|---|---|
| What it is | Identity risk management platform for financial institutions and fintechs to automate onboarding, fraud prevention, and compliance. | Automated and expert-led identity verification and digital trust services for businesses. |
| Category | Fintech, Identity Verification, Fraud Prevention, Compliance | Fintech, Identity Verification, Digital Trust, e-Signatures |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2015 | 2014 |
| Headquarters | San Francisco, United States | Munich, Germany |
| Status | Active | Active |
Size, funding and growth
| Measure | Alloy | IDnow |
|---|---|---|
| Employees | 416 | 445 |
| Headcount growthLast 12 months | Not published | +47.5% |
| Total funding | $207M | Not published |
| Latest round | Pre-Seed | Not published |
| Valuation | $1.6B | Not published |
| LinkedIn followers | 27,337 | 30,825 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Alloy | IDnow |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 63/100 |
| Traction | 60/100 | Not published |
| Team | 70/100 | 84/100 |
| Community | 8/100 | Not published |
| Search visibility | 44/100 | 81/100 |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (49/100) | D (42/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Alloy | IDnow |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| CMS | Not detected | WordPress |
| Frameworks | Alpinejs, Tailwind CSS | Jquery |
| Analytics | Google Tag Manager, Hotjar | Linkedin Insight |
| Support stack | Not detected | HubSpot |
| Open source | Yes | No |
Alloy vs IDnow: common questions
Which is better, Alloy or IDnow?
On our 0-100 score IDnow rates higher (63/100 against 62/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Alloy and IDnow compare on the numbers?
Alloy leads on agent readiness (49/100 against 42/100).
Read the full Alloy review and pricing or the IDnow review and pricing. You can also browse other Alloy alternatives we track.