Alloy vs GBG
Alloy vs GBG, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Alloy is on 62/100 and GBG on 40/100.
Where each one leads
Alloy
- our overall score: 62/100 against 40/100
- agent readiness: 49/100 against 38/100
GBG
- headcount: 1,358 against 416
- LinkedIn following: 51,037 against 27,337
At a glance
| Measure | Alloy | GBG |
|---|---|---|
| What it is | Identity risk management platform for financial institutions and fintechs to automate onboarding, fraud prevention, and compliance. | Global identity intelligence provider for fraud prevention and customer onboarding. |
| Category | Fintech, Identity Verification, Fraud Prevention, Compliance | Identity Verification, Fraud Prevention, RegTech, Cybersecurity |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2015 | 1989 |
| Headquarters | San Francisco, United States | Chester, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Alloy | GBG |
|---|---|---|
| Employees | 416 | 1,358 |
| Headcount growthLast 12 months | Not published | +2.7% |
| Total funding | $207M | Not published |
| Latest round | Pre-Seed | Not published |
| Valuation | $1.6B | Not published |
| LinkedIn followers | 27,337 | 51,037 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Alloy | GBG |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 40/100 |
| Traction | 60/100 | 20/100 |
| Team | 70/100 | 90/100 |
| Community | 8/100 | Not published |
| Search visibility | 44/100 | 22/100 |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (49/100) | F (38/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 81/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Alloy | GBG |
|---|---|---|
| CDN | Cloudflare | Not detected |
| Frameworks | Alpinejs, Tailwind CSS | Not detected |
| Analytics | Google Tag Manager, Hotjar | Google Tag Manager |
| Open source | Yes | No |
Alloy vs GBG: common questions
Which is better, Alloy or GBG?
On our 0-100 score Alloy rates higher (62/100 against 40/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Alloy and GBG compare on the numbers?
Alloy leads on our overall score (62/100 against 40/100), agent readiness (49/100 against 38/100). GBG leads on headcount (1,358 against 416), LinkedIn following (51,037 against 27,337).
Read the full Alloy review and pricing or the GBG review and pricing. You can also browse other Alloy alternatives we track.