Albert vs Criteo
Albert vs Criteo, compared side by side on 23 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Albert is on 46/100 and Criteo on 57/100.
Where each one leads
Albert
Leads on none of the measures we hold for both companies.
Criteo
- our overall score: 57/100 against 46/100
- agent readiness: 55/100 against 42/100
- domain rating: 90/100 against 71/100
- headcount: 3,909 against 227
- funding raised: $63.4M against $18.0M
At a glance
| Measure | Albert | Criteo |
|---|---|---|
| What it is | AI-powered programmatic media buying platform for online advertising campaigns. | Criteo is a global technology company enabling marketers and media owners to drive commerce outcomes through its Commerce Media Platform. |
| Category | Marketing, Programmatic Media, Real-Time Bidding, AdTech | AdTech, MarTech, RetailTech, E-commerce |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2010 | 2005 |
| Headquarters | New York, United States | Paris, France |
| Status | Active | Active |
Size, funding and growth
| Measure | Albert | Criteo |
|---|---|---|
| Employees | 227 | 3,909 |
| Headcount growthLast 12 months | Not published | -1.8% |
| Total funding | $18.0M | $63.4M |
| Latest round | Post-IPO | Series D |
| LinkedIn followers | Not published | 258,684 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Albert | Criteo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 46/100 | 57/100 |
| Traction | 56/100 | 59/100 |
| Team | 30/100 | 70/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 23/100 | 48/100 |
| Quality | 48/100 | 55/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (55/100) |
| Domain ratingLink authority, 0-100 | 71/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Albert | Criteo |
|---|---|---|
| Hosting | AWS | Self Managed |
| CDN | CloudFront | Not detected |
| CMS | WordPress | WordPress |
| Frameworks | Jquery | Jquery |
| Analytics | Google Tag Manager | Google Tag Manager |
| Open source | No | Yes |
Albert vs Criteo: common questions
Which is better, Albert or Criteo?
On our 0-100 score Criteo rates higher (57/100 against 46/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 23 data points above: read the rows that match what you are buying for.
How do Albert and Criteo compare on the numbers?
Criteo leads on our overall score (57/100 against 46/100), agent readiness (55/100 against 42/100), domain rating (90/100 against 71/100), headcount (3,909 against 227), funding raised ($63.4M against $18.0M).
Read the full Albert review and pricing or the Criteo review and pricing. You can also browse other Albert alternatives we track.