Afterpay vs Happy Pay
Afterpay vs Happy Pay, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Afterpay is on 62/100 and Happy Pay on 52/100.
Where each one leads
Afterpay
- our overall score: 62/100 against 52/100
- agent readiness: 37/100 against 22/100
- domain rating: 90/100 against 64/100
- funding raised: $1.0B against $6.8M
Happy Pay
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Afterpay | Happy Pay |
|---|---|---|
| What it is | Buy Now, Pay Later service enabling interest-free installment payments for consumers. | A payment solutions provider for businesses. |
| Category | Fintech, Payments, Embedded Finance, Consumer App | Not published |
| Sells toBusiness model | B2B2C | B2B |
| Offering | Platform | Platform |
| Founded | 2014 | 2018 |
| Headquarters | Melbourne, Australia | Johannesburg, South Africa |
| Status | Active | Active |
Size, funding and growth
| Measure | Afterpay | Happy Pay |
|---|---|---|
| Employees | Not published | 26 |
| Total funding | $1.0B | $6.8M |
| Latest round | Series F | Seed |
| Valuation | $2.8B | Not published |
| LinkedIn followers | Not published | 8,178 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Afterpay | Happy Pay |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 52/100 |
| Traction | 40/100 | 48/100 |
| Team | 60/100 | 70/100 |
| Community | 8/100 | 15/100 |
| Search visibility | 12/100 | 22/100 |
| Quality | 78/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | F (22/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 64/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Afterpay | Happy Pay |
|---|---|---|
| CDN | Cloudflare | Not detected |
| Frameworks | Next.js, Svelte, Jquery | Not detected |
| Payments | Afterpay | Not detected |
| Analytics | Amplitude | Google Tag Manager, Hotjar, Linkedin Insight, Facebook Pixel +1 more |
| Support stack | Not detected | HubSpot |
| Open source | Yes | No |
Afterpay vs Happy Pay: common questions
Which is better, Afterpay or Happy Pay?
On our 0-100 score Afterpay rates higher (62/100 against 52/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Afterpay and Happy Pay compare on the numbers?
Afterpay leads on our overall score (62/100 against 52/100), agent readiness (37/100 against 22/100), domain rating (90/100 against 64/100), funding raised ($1.0B against $6.8M).
Read the full Afterpay review and pricing or the Happy Pay review and pricing. You can also browse other Afterpay alternatives we track.