Adwerx vs Criteo
Adwerx vs Criteo, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Adwerx is on 54/100 and Criteo on 57/100.
Where each one leads
Adwerx
Leads on none of the measures we hold for both companies.
Criteo
- our overall score: 57/100 against 54/100
- agent readiness: 55/100 against 38/100
- domain rating: 90/100 against 58/100
- headcount: 3,909 against 64
- funding raised: $63.4M against $6.0M
- LinkedIn following: 258,684 against 9,266
At a glance
| Measure | Adwerx | Criteo |
|---|---|---|
| What it is | Adwerx provides automated digital advertising solutions for real estate and mortgage professionals. | Criteo is a global technology company enabling marketers and media owners to drive commerce outcomes through its Commerce Media Platform. |
| Category | AdTech, Marketing & Advertising, Real Estate Tech, Enterprise Software | AdTech, MarTech, RetailTech, E-commerce |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2013 | 2005 |
| Headquarters | Durham, United States | Paris, France |
| Status | Active | Active |
Size, funding and growth
| Measure | Adwerx | Criteo |
|---|---|---|
| Employees | 64 | 3,909 |
| Headcount growthLast 12 months | Not published | -1.8% |
| Total funding | $6.0M | $63.4M |
| Latest round | Series A | Series D |
| Valuation | $82.6M | Not published |
| LinkedIn followers | 9,266 | 258,684 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Adwerx | Criteo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 54/100 | 57/100 |
| Traction | 54/100 | 59/100 |
| Team | 70/100 | 70/100 |
| Community | 15/100 | 8/100 |
| Search visibility | 30/100 | 48/100 |
| Quality | 58/100 | 55/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | D (55/100) |
| Domain ratingLink authority, 0-100 | 58/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Adwerx | Criteo |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | Webflow | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Google Tag Manager, Mixpanel | Google Tag Manager |
| Support stack | HubSpot | Not detected |
| Open source | No | Yes |
Adwerx vs Criteo: common questions
Which is better, Adwerx or Criteo?
On our 0-100 score Criteo rates higher (57/100 against 54/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Adwerx and Criteo compare on the numbers?
Criteo leads on our overall score (57/100 against 54/100), agent readiness (55/100 against 38/100), domain rating (90/100 against 58/100), headcount (3,909 against 64), funding raised ($63.4M against $6.0M), LinkedIn following (258,684 against 9,266).
Read the full Adwerx review and pricing or the Criteo review and pricing. You can also browse other Adwerx alternatives we track.