AdvisorEngine vs Luminary
AdvisorEngine vs Luminary, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: AdvisorEngine is on 55/100 and Luminary on 50/100.
Where each one leads
AdvisorEngine
- our overall score: 55/100 against 50/100
- domain rating: 55/100 against 27/100
Luminary
- agent readiness: 43/100 against 35/100
At a glance
| Measure | AdvisorEngine | Luminary |
|---|---|---|
| What it is | Digital wealth management platform for financial advisors to grow their businesses. | Financial planning and client engagement platform. |
| Category | Fintech, WealthTech, Financial Planning Software, CRM | Fintech, WealthTech, Estate Planning Software, SaaS |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2015 | 2022 |
| Headquarters | New York, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | AdvisorEngine | Luminary |
|---|---|---|
| Employees | 77 | Not published |
| Open roles | Not published | 9 |
| Total funding | Not published | $9.5M |
| Latest round | Not published | Series A |
| LinkedIn followers | 4,457 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | AdvisorEngine | Luminary |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 50/100 |
| Traction | 29/100 | 35/100 |
| Team | Not published | 70/100 |
| Community | Not published | 15/100 |
| Search visibility | 66/100 | 19/100 |
| Quality | Not published | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (35/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | 55/100 | 27/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | AdvisorEngine | Luminary |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Webflow |
| Payments | Stripe | Not detected |
| Analytics | Google Analytics 4, Google Tag Manager, Hotjar | Google Tag Manager |
| Support stack | HubSpot | HubSpot |
AdvisorEngine vs Luminary: common questions
Which is better, AdvisorEngine or Luminary?
On our 0-100 score AdvisorEngine rates higher (55/100 against 50/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do AdvisorEngine and Luminary compare on the numbers?
AdvisorEngine leads on our overall score (55/100 against 50/100), domain rating (55/100 against 27/100). Luminary leads on agent readiness (43/100 against 35/100).
Read the full AdvisorEngine review and pricing or the Luminary review and pricing. You can also browse other AdvisorEngine alternatives we track.