ADT vs ZDNET
ADT vs ZDNET, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: ADT is on 85/100 and ZDNET on 26/100.
Where each one leads
ADT
- our overall score: 85/100 against 26/100
- headcount: 25,757 against 185
ZDNET
- domain rating: 91/100 against 77/100
- LinkedIn following: 305,692 against 137,286
At a glance
| Measure | ADT | ZDNET |
|---|---|---|
| What it is | Home security, smart home automation, and alarm monitoring services. | ZDNET is a digital publication providing news, advice, and recommendations on the latest innovations and technology trends for IT professionals. |
| Category | Home Security, Smart Home, Alarm Monitoring, IoT | Digital Publication, Technology News, IT News, Business Technology |
| Sells toBusiness model | B2C | B2B |
| Offering | Services | Services |
| Founded | 1874 | 1991 |
| Headquarters | Boca Raton, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | ADT | ZDNET |
|---|---|---|
| Employees | 25,757 | 185 |
| Total funding | $9.6B | Not published |
| LinkedIn followers | 137,286 | 305,692 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | ADT | ZDNET |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 85/100 | 26/100 |
| Traction | Not published | 20/100 |
| Team | Not published | 10/100 |
| Search visibility | 2/100 | 42/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 77/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | ADT | ZDNET |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CMS | Not detected | Ghost |
| Frameworks | Bootstrap | Not detected |
| Payments | Not detected | Apple PAY |
| Analytics | Google Tag Manager | Google Analytics 4, Google Tag Manager, Facebook Pixel |
| Open source | No | Yes |
What users say
| Measure | ADT | ZDNET |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 1 negative across 2 threads |
“The MacBook Air M5 15-inch (2026) marks a logical upgrade point for older Mac users or PC refugees ditching Windows - ZDNet. >It's not the MacBook Neo, but the MacBook Air that Windows should be most afraid of”r/apple
ADT vs ZDNET: common questions
Which is better, ADT or ZDNET?
On our 0-100 score ADT rates higher (85/100 against 26/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do ADT and ZDNET compare on the numbers?
ADT leads on our overall score (85/100 against 26/100), headcount (25,757 against 185). ZDNET leads on domain rating (91/100 against 77/100), LinkedIn following (305,692 against 137,286).
What do real users say about ADT and ZDNET?
ZDNET: 1 positive and 1 negative mentions across 2 Reddit threads we track, mostly in r/apple.
Read the full ADT review and pricing or the ZDNET review and pricing. You can also browse other ADT alternatives we track.