ADT vs Nest
ADT vs Nest, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: ADT is on 85/100 and Nest on 28/100.
Where each one leads
ADT
- our overall score: 85/100 against 28/100
- agent readiness: 42/100 against 37/100
- funding raised: $9.6B against $108M
Nest
- domain rating: 99/100 against 77/100
At a glance
| Measure | ADT | Nest |
|---|---|---|
| What it is | Home security, smart home automation, and alarm monitoring services. | Smart home devices for security, comfort, and energy efficiency, now part of Google's connected home offerings. |
| Category | Home Security, Smart Home, Alarm Monitoring, IoT | Smart Home, Consumer Electronics, Home Security, Energy Management |
| Sells toBusiness model | B2C | B2C |
| Offering | Services | Hardware |
| Founded | 1874 | Not published |
| Headquarters | Boca Raton, United States | Palo Alto, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | ADT | Nest |
|---|---|---|
| Employees | 25,757 | Not published |
| Total funding | $9.6B | $108M |
| LinkedIn followers | 137,286 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | ADT | Nest |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 85/100 | 28/100 |
| Traction | Not published | 40/100 |
| Search visibility | 2/100 | 13/100 |
| Quality | Not published | 30/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 77/100 | 99/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | ADT | Nest |
|---|---|---|
| Hosting | Self Managed | Google Cloud |
| Frameworks | Bootstrap | Not detected |
| Analytics | Google Tag Manager | Not detected |
What users say
| Measure | ADT | Nest |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 0 negative across 1 thread |
“/r/Nest. Discussion on Google Nest products, including installation and configuration.”r/
ADT vs Nest: common questions
Which is better, ADT or Nest?
On our 0-100 score ADT rates higher (85/100 against 28/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do ADT and Nest compare on the numbers?
ADT leads on our overall score (85/100 against 28/100), agent readiness (42/100 against 37/100), funding raised ($9.6B against $108M). Nest leads on domain rating (99/100 against 77/100).
What do real users say about ADT and Nest?
Nest: 1 positive and 0 negative mentions across 1 Reddit threads we track.
Read the full ADT review and pricing or the Nest review and pricing. You can also browse other ADT alternatives we track.

