ADT vs Latch
ADT vs Latch, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: ADT is on 85/100 and Latch on 33/100.
Where each one leads
ADT
- our overall score: 85/100 against 33/100
- agent readiness: 42/100 against 34/100
- domain rating: 77/100 against 60/100
- headcount: 25,757 against 272
- LinkedIn following: 137,286 against 27,188
Latch
Leads on none of the measures we hold for both companies.
At a glance
| Measure | ADT | Latch |
|---|---|---|
| What it is | Home security, smart home automation, and alarm monitoring services. | Smart access solutions for modern buildings, integrating hardware, software, and services. |
| Category | Home Security, Smart Home, Alarm Monitoring, IoT | Proptech, Smart Home, Access Control, IoT |
| Sells toBusiness model | B2C | B2B |
| Offering | Services | Software |
| Founded | 1874 | Not published |
| Headquarters | Boca Raton, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | ADT | Latch |
|---|---|---|
| Employees | 25,757 | 272 |
| Total funding | $9.6B | Not published |
| LinkedIn followers | 137,286 | 27,188 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | ADT | Latch |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 85/100 | 33/100 |
| Traction | Not published | 20/100 |
| Team | Not published | 60/100 |
| Search visibility | 2/100 | 22/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | F (34/100) |
| Domain ratingLink authority, 0-100 | 77/100 | 60/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | ADT | Latch |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CDN | Not detected | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Bootstrap | Not detected |
| Analytics | Google Tag Manager | Google Tag Manager |
ADT vs Latch: common questions
Which is better, ADT or Latch?
On our 0-100 score ADT rates higher (85/100 against 33/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do ADT and Latch compare on the numbers?
ADT leads on our overall score (85/100 against 33/100), agent readiness (42/100 against 34/100), domain rating (77/100 against 60/100), headcount (25,757 against 272), LinkedIn following (137,286 against 27,188).
Read the full ADT review and pricing or the Latch review and pricing. You can also browse other ADT alternatives we track.