ADT vs Amazon Ring
ADT vs Amazon Ring, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: ADT is on 85/100 and Amazon Ring on 63/100.
Where each one leads
ADT
- our overall score: 85/100 against 63/100
- headcount: 25,757 against 2
Amazon Ring
Leads on none of the measures we hold for both companies.
At a glance
| Measure | ADT | Amazon Ring |
|---|---|---|
| What it is | Home security, smart home automation, and alarm monitoring services. | Smart home security devices including video doorbells and cameras. |
| Category | Home Security, Smart Home, Alarm Monitoring, IoT | Smart Home, Consumer Electronics, Home Security, Internet of Things |
| Sells toBusiness model | B2C | B2C |
| Offering | Services | Hardware |
| Founded | 1874 | 2013 |
| Headquarters | Boca Raton, United States | Santa Monica, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | ADT | Amazon Ring |
|---|---|---|
| Employees | 25,757 | 2 |
| Total funding | $9.6B | Not published |
| LinkedIn followers | 137,286 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | ADT | Amazon Ring |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 85/100 | 63/100 |
| Traction | Not published | 40/100 |
| Team | Not published | 30/100 |
| Community | Not published | 15/100 |
| Search visibility | 2/100 | 3/100 |
| Quality | Not published | 90/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 77/100 | 83/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | ADT | Amazon Ring |
|---|---|---|
| Hosting | Self Managed | AWS |
| CMS | Not detected | Shopify |
| Frameworks | Bootstrap | Not detected |
| Analytics | Google Tag Manager | Not detected |
ADT vs Amazon Ring: common questions
Which is better, ADT or Amazon Ring?
On our 0-100 score ADT rates higher (85/100 against 63/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do ADT and Amazon Ring compare on the numbers?
ADT leads on our overall score (85/100 against 63/100), headcount (25,757 against 2).
Read the full ADT review and pricing or the Amazon Ring review and pricing. You can also browse other ADT alternatives we track.

