Adsmurai vs Criteo
Adsmurai vs Criteo, compared side by side on 23 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Adsmurai is on 37/100 and Criteo on 57/100.
Where each one leads
Adsmurai
Leads on none of the measures we hold for both companies.
Criteo
- our overall score: 57/100 against 37/100
- agent readiness: 55/100 against 37/100
- domain rating: 90/100 against 63/100
- headcount: 3,909 against 493
- funding raised: $63.4M against $47.3M
- LinkedIn following: 258,684 against 26,341
At a glance
| Measure | Adsmurai | Criteo |
|---|---|---|
| What it is | AI-powered advertising and marketing platform for e-commerce and retail. | Criteo is a global technology company enabling marketers and media owners to drive commerce outcomes through its Commerce Media Platform. |
| Category | AdTech, MarTech, E-commerce, RetailTech | AdTech, MarTech, RetailTech, E-commerce |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2014 | 2005 |
| Headquarters | Barcelona, Spain | Paris, France |
| Status | Active | Active |
Size, funding and growth
| Measure | Adsmurai | Criteo |
|---|---|---|
| Employees | 493 | 3,909 |
| Headcount growthLast 12 months | Not published | -1.8% |
| Total funding | $47.3M | $63.4M |
| Latest round | Series C | Series D |
| LinkedIn followers | 26,341 | 258,684 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Adsmurai | Criteo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 37/100 | 57/100 |
| Traction | 58/100 | 59/100 |
| Team | 30/100 | 70/100 |
| Community | 12/100 | 8/100 |
| Search visibility | 31/100 | 48/100 |
| Quality | 30/100 | 55/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | D (55/100) |
| Domain ratingLink authority, 0-100 | 63/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Adsmurai | Criteo |
|---|---|---|
| Hosting | Google Cloud | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Bootstrap | Jquery |
| Analytics | Google Analytics 4, Google Tag Manager, Segment | Google Tag Manager |
| Open source | No | Yes |
Adsmurai vs Criteo: common questions
Which is better, Adsmurai or Criteo?
On our 0-100 score Criteo rates higher (57/100 against 37/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 23 data points above: read the rows that match what you are buying for.
How do Adsmurai and Criteo compare on the numbers?
Criteo leads on our overall score (57/100 against 37/100), agent readiness (55/100 against 37/100), domain rating (90/100 against 63/100), headcount (3,909 against 493), funding raised ($63.4M against $47.3M), LinkedIn following (258,684 against 26,341).
Read the full Adsmurai review and pricing or the Criteo review and pricing. You can also browse other Adsmurai alternatives we track.

