Ads App vs Taboola
Ads App vs Taboola, compared side by side on 9 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Ads App is on 7/100 and Taboola on 66/100.
Where each one leads
Ads App
Leads on none of the measures we hold for both companies.
Taboola
- our overall score: 66/100 against 7/100
- agent readiness: 52/100 against 27/100
At a glance
| Measure | Ads App | Taboola |
|---|---|---|
| What it is | A platform for managing and optimizing advertising campaigns across multiple channels. | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. |
| Category | AdTech, Marketing Automation, Advertising Management, Campaign Optimization | Marketing, Content, Content Generation, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | Not published | 2007 |
| Headquarters | Not published | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Ads App | Taboola |
|---|---|---|
| Employees | Not published | 2,029 |
| Headcount growthLast 12 months | Not published | +5.7% |
| Total funding | Not published | $160M |
| Latest round | Not published | Series E |
| LinkedIn followers | Not published | 176,960 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Ads App | Taboola |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 7/100 | 66/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 50/100 |
| Search visibility | 2/100 | 26/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (27/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | Not published | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Ads App | Taboola |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Bootstrap |
What users say
| Measure | Ads App | Taboola |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 0 negative across 1 thread | 1 positive, 4 negative across 6 threads |
“Which are the best AI for ads apps?. Are there different Apps for organic posts versus paid ads?”r/aiToolForBusiness
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
Ads App vs Taboola: common questions
Which is better, Ads App or Taboola?
On our 0-100 score Taboola rates higher (66/100 against 7/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 9 data points above: read the rows that match what you are buying for.
How do Ads App and Taboola compare on the numbers?
Taboola leads on our overall score (66/100 against 7/100), agent readiness (52/100 against 27/100).
What do real users say about Ads App and Taboola?
Ads App: 0 positive and 0 negative mentions across 1 Reddit threads we track, mostly in r/aiToolForBusiness. Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus.
Read the full Ads App review and pricing or the Taboola review and pricing. You can also browse other Ads App alternatives we track.