Adobe Commerce (Magento) vs WooCommerce (Automattic)
Adobe Commerce (Magento) vs WooCommerce (Automattic), compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Adobe Commerce (Magento) is on 7/100 and WooCommerce (Automattic) on 76/100.
Where each one leads
Adobe Commerce (Magento)
Leads on none of the measures we hold for both companies.
WooCommerce (Automattic)
- our overall score: 76/100 against 7/100
- agent readiness: 53/100 against 22/100
At a glance
| Measure | Adobe Commerce (Magento) | WooCommerce (Automattic) |
|---|---|---|
| What it is | Enterprise-grade e-commerce platform for businesses to build and scale online stores. | A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores. |
| Category | E-commerce, RetailTech, Marketplace, Enterprise Software | E-commerce, Marketplace, Platform, Open Source |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2008 | 2011 |
| Headquarters | San Jose, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Adobe Commerce (Magento) | WooCommerce (Automattic) |
|---|---|---|
| Employees | Not published | 207 |
| Headcount growthLast 12 months | Not published | +6.0% |
| Total funding | Not published | $816M |
| Latest round | Not published | Series E |
| Valuation | Not published | $7.5B |
| LinkedIn followers | Not published | 47,166 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Adobe Commerce (Magento) | WooCommerce (Automattic) |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 7/100 | 76/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 70/100 |
| Community | Not published | 13/100 |
| Search visibility | 2/100 | 39/100 |
| Quality | Not published | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (22/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 96/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Adobe Commerce (Magento) | WooCommerce (Automattic) |
|---|---|---|
| Hosting | Azure | Self Managed |
| CMS | Not detected | WordPress |
| Open source | No | Yes |
| Self-hostable | No | Yes |
What users say
| Measure | Adobe Commerce (Magento) | WooCommerce (Automattic) |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
Adobe Commerce (Magento) vs WooCommerce (Automattic): common questions
Which is better, Adobe Commerce (Magento) or WooCommerce (Automattic)?
On our 0-100 score WooCommerce (Automattic) rates higher (76/100 against 7/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Adobe Commerce (Magento) and WooCommerce (Automattic) compare on the numbers?
WooCommerce (Automattic) leads on our overall score (76/100 against 7/100), agent readiness (53/100 against 22/100).
Read the full Adobe Commerce (Magento) review and pricing or the WooCommerce (Automattic) review and pricing. You can also browse other Adobe Commerce (Magento) alternatives we track.