Adidas vs Nike
Adidas vs Nike, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Adidas is on 20/100 and Nike on 79/100.
Where each one leads
Adidas
Leads on none of the measures we hold for both companies.
Nike
- our overall score: 79/100 against 20/100
- agent readiness: 49/100 against 24/100
At a glance
| Measure | Adidas | Nike |
|---|---|---|
| What it is | Global sportswear and footwear manufacturer known for innovation, athletic performance, and iconic branding. | Global leader in athletic footwear, apparel, and equipment, driven by innovation and athlete empowerment. |
| Category | Apparel, Footwear, Sportswear, Athletic Apparel | Athletic Footwear, Athletic Apparel, Sports Equipment, Apparel |
| Sells toBusiness model | B2C | B2C |
| Offering | Apparel, footwear, sports equipment | Software | hardware | services | marketplace | platform |
| Founded | 1949 | 1964 |
| Headquarters | Herzogenaurach, Germany | Beaverton, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Adidas | Nike |
|---|---|---|
| Employees | Not published | 99,998 |
| Total funding | Not published | $2.8B |
| Latest round | Not published | Post-IPO Equity |
| LinkedIn followers | Not published | 6,233,796 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Adidas | Nike |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 20/100 | 79/100 |
| Traction | Not published | 60/100 |
| Team | 50/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 14/100 | 48/100 |
| Quality | Not published | 99/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (24/100) | D (49/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Adidas | Nike |
|---|---|---|
| Hosting | Not detected | AWS |
| Frameworks | Not detected | Next.js |
| Open source | No | Yes |
Adidas vs Nike: common questions
Which is better, Adidas or Nike?
On our 0-100 score Nike rates higher (79/100 against 20/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Adidas and Nike compare on the numbers?
Nike leads on our overall score (79/100 against 20/100), agent readiness (49/100 against 24/100).
Read the full Adidas review and pricing or the Nike review and pricing. You can also browse other Adidas alternatives we track.