Addi vs Splitit
Addi vs Splitit, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Addi is on 42/100 and Splitit on 51/100.
Where each one leads
Addi
Leads on none of the measures we hold for both companies.
Splitit
- our overall score: 51/100 against 42/100
- agent readiness: 55/100 against 47/100
At a glance
| Measure | Addi | Splitit |
|---|---|---|
| What it is | Buy now, pay later platform for Latin America, offering credit to consumers and businesses. | Splitit offers a merchant-branded Installments-as-a-Service platform for Buy Now, Pay Later solutions. |
| Category | Fintech, Payments, Digital Payments, Embedded Finance | Fintech, BNPL, Payments, Digital Payments |
| Sells toBusiness model | B2B2C | B2B |
| Offering | Platform | Software |
| Founded | 2018 | 2009 |
| Headquarters | Bogotá, Colombia | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Addi | Splitit |
|---|---|---|
| Employees | Not published | 96 |
| Headcount growthLast 12 months | Not published | +8.3% |
| Total funding | Not published | $298M |
| Latest round | Not published | Post-IPO |
| LinkedIn followers | Not published | 14,516 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Addi | Splitit |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 42/100 | 51/100 |
| Traction | Not published | 60/100 |
| Team | 10/100 | 80/100 |
| Search visibility | 15/100 | 34/100 |
| Quality | 68/100 | 45/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | D (55/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Addi | Splitit |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Framer | WordPress |
| Analytics | Not detected | Google Tag Manager |
What users say
| Measure | Addi | Splitit |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 1 negative across 3 threads | 1 positive, 2 negative across 6 threads |
“Hola, he visto por todos lados ese tal addi y lo unico que entiendo que es una especie de credito tipo tarjeta de credito pero sin tener la tarjeta ¿que tan bueno es? ¿tiene intereses altos? ¿Da puntaje? Es que estoy pensando hacer una comp”r/ColombiaFinanciera
“I was taking advantage of the offer with Google where you can trade in a phone and get a new pixel 8a and 2 man credit, for only 4 man. Anyways, at checkout they had the option to use the service known as splitit. Where for zero fee they sp”r/JapanFinance
Addi vs Splitit: common questions
Which is better, Addi or Splitit?
On our 0-100 score Splitit rates higher (51/100 against 42/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Addi and Splitit compare on the numbers?
Splitit leads on our overall score (51/100 against 42/100), agent readiness (55/100 against 47/100).
What do real users say about Addi and Splitit?
Addi: 0 positive and 1 negative mentions across 3 Reddit threads we track, mostly in r/ColombiaFinanciera. Splitit: 1 positive and 2 negative mentions across 6 Reddit threads we track, mostly in r/JapanFinance.
Read the full Addi review and pricing or the Splitit review and pricing. You can also browse other Addi alternatives we track.