ActiveCampaign vs HubSpot
ActiveCampaign vs HubSpot, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: ActiveCampaign is on 60/100 and HubSpot on 30/100.
Where each one leads
ActiveCampaign
- our overall score: 60/100 against 30/100
HubSpot
- headcount: 7,000 against 846
At a glance
| Measure | ActiveCampaign | HubSpot |
|---|---|---|
| What it is | Customer experience automation platform with email marketing, CRM, and marketing automation. | CRM, marketing, sales, and customer service software. |
| Category | Agentic AI, Marketing Automation, Customer Service, AI Agents | Software, CRM, Marketing Automation, Sales Enablement |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 1999 | 2006 |
| Headquarters | Chicago, United States | Cambridge, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | ActiveCampaign | HubSpot |
|---|---|---|
| Employees | 846 | 7,000 |
| Headcount growthLast 12 months | -4.0% | Not published |
| Total funding | $50.0M | Not published |
| Latest round | Series C | Not published |
| LinkedIn followers | 191,985 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | ActiveCampaign | HubSpot |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 30/100 |
| Traction | 58/100 | 20/100 |
| Team | Not published | 20/100 |
| Community | Not published | 8/100 |
| Search visibility | 44/100 | 59/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (56/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 93/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | ActiveCampaign | HubSpot |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| Frameworks | Tailwind CSS | Not detected |
| Analytics | Google Tag Manager | Not detected |
| Support stack | Not detected | HubSpot |
ActiveCampaign vs HubSpot: common questions
Which is better, ActiveCampaign or HubSpot?
On our 0-100 score ActiveCampaign rates higher (60/100 against 30/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do ActiveCampaign and HubSpot compare on the numbers?
ActiveCampaign leads on our overall score (60/100 against 30/100). HubSpot leads on headcount (7,000 against 846).
Read the full ActiveCampaign review and pricing or the HubSpot review and pricing. You can also browse other ActiveCampaign alternatives we track.