Aaptiv vs Appsflyer
Aaptiv vs Appsflyer, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Aaptiv is on 54/100 and Appsflyer on 75/100.
Where each one leads
Aaptiv
Leads on none of the measures we hold for both companies.
Appsflyer
- our overall score: 75/100 against 54/100
- domain rating: 90/100 against 71/100
- funding raised: $293M against $61.5M
At a glance
| Measure | Aaptiv | Appsflyer |
|---|---|---|
| What it is | Audio fitness company | AppsFlyer is a mobile attribution and marketing analytics platform that helps app developers and marketers measure and optimize campaign performance. |
| Category | Health & Wellness, Fitness, Mobile | Marketing, Mobile, Mobile Attribution, Marketing Analytics |
| Sells toBusiness model | B2C | B2B |
| Offering | Services | Software |
| Founded | 2015 | 2011 |
| Headquarters | New York City, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Aaptiv | Appsflyer |
|---|---|---|
| Employees | Not published | 1,668 |
| Total funding | $61.5M | $293M |
| Latest round | Series C | Series E |
| Valuation | $1.1B | $2.0B |
| LinkedIn followers | Not published | 110,740 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Aaptiv | Appsflyer |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 54/100 | 75/100 |
| Traction | 39/100 | 60/100 |
| Team | 60/100 | 70/100 |
| Search visibility | 3/100 | 68/100 |
| Quality | 68/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (44/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 71/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Aaptiv | Appsflyer |
|---|---|---|
| Hosting | Self Managed | AWS |
| CDN | Not detected | Cloudflare |
| CMS | WordPress | WordPress |
| Frameworks | Jquery | Jquery, Bootstrap |
| Analytics | Google Analytics 4, Google Tag Manager | Google Tag Manager |
| Support stack | HubSpot | Not detected |
| Open source | Yes | No |
What users say
| Measure | Aaptiv | Appsflyer |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 6 threads |
“AppsFlyer recently announced a Web SDK that applies mobile attribution to web campaigns to create a single source of truth. And that’s huge because as we all know, we’ve never had a unified way to attribute campaigns across all channels.”r/programmatic
Aaptiv vs Appsflyer: common questions
Which is better, Aaptiv or Appsflyer?
On our 0-100 score Appsflyer rates higher (75/100 against 54/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Aaptiv and Appsflyer compare on the numbers?
Appsflyer leads on our overall score (75/100 against 54/100), domain rating (90/100 against 71/100), funding raised ($293M against $61.5M).
What do real users say about Aaptiv and Appsflyer?
Appsflyer: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/programmatic.
Read the full Aaptiv review and pricing or the Appsflyer review and pricing. You can also browse other Aaptiv alternatives we track.