11st vs Gmarket
11st vs Gmarket, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: 11st is on 50/100 and Gmarket on 59/100.
Where each one leads
11st
- agent readiness: 46/100 against 25/100
Gmarket
- our overall score: 59/100 against 50/100
- funding raised: $1.2B against $448M
At a glance
| Measure | 11st | Gmarket |
|---|---|---|
| What it is | South Korean e-commerce marketplace with 15M+ products | Leading South Korean online marketplace offering a vast array of products for domestic and international e-commerce. |
| Category | E-commerce, Marketplace, Retail | E-commerce, Marketplace, RetailTech, Consumer App |
| Sells toBusiness model | B2C | B2C |
| Offering | Not published | Marketplace |
| Founded | 2008 | 2000 |
| Headquarters | Seoul, South Korea | Incheon, South Korea |
| Status | Active | Active |
Size, funding and growth
| Measure | 11st | Gmarket |
|---|---|---|
| Total funding | $448M | $1.2B |
| Latest round | Growth Equity | Series B |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | 11st | Gmarket |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 50/100 | 59/100 |
| Traction | 40/100 | 40/100 |
| Team | Not published | 40/100 |
| Community | 15/100 | Not published |
| Search visibility | 22/100 | 17/100 |
| Quality | 68/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | F (25/100) |
| Domain ratingLink authority, 0-100 | 76/100 | 77/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | 11st | Gmarket |
|---|---|---|
| CDN | Not detected | Cloudflare |
| Analytics | Google Analytics 4, Google Tag Manager | Not detected |
11st vs Gmarket: common questions
Which is better, 11st or Gmarket?
On our 0-100 score Gmarket rates higher (59/100 against 50/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do 11st and Gmarket compare on the numbers?
11st leads on agent readiness (46/100 against 25/100). Gmarket leads on our overall score (59/100 against 50/100), funding raised ($1.2B against $448M).
Read the full 11st review and pricing or the Gmarket review and pricing. You can also browse other 11st alternatives we track.