Healthcare is undergoing a fundamental transformation, shifting from reactive sick care to proactive health management, with consumers increasingly directing their own health journeys. While the US market has seen the rise of consumer-centric healthcare champions like Hims/Hers, Headspace, and Function Health, Europe's market remains underserved. Today, naturalX Health Ventures announced a €100 million fund to accelerate this revolution in Europe, becoming the first specialized fund focused exclusively on the intersection of consumer and health in the European market.
The fund will primarily target Series A investments while maintaining flexibility to participate in late Seed and Series B rounds. Initial investments typically range from €3 to 5 million, with up to €10 million available per company. naturalX can serve as either lead investor or co-investor, focusing on consumer health startups across Europe with selected investments in North America.
Membership-based service offering 160+ lab tests, doctor insights, and lifetime health tracking.
- Founded
- 2021
- Location
- Miami, United States
- Valuation
- $3K
Develops a medically approved brain stimulation headset and therapy app for treating depression at home.
- Founded
- 2016
- Location
- Malmö, Sweden
- Funding
- $22M
naturalX was founded by Marvin Amberg, a German serial entrepreneur with experience launching consumer and health startups, in cooperation with Schwabe Group, a global leader in plant-based pharmaceuticals. The fund defines consumer health as the intersection of wellness and medicine, where science-backed products and services prioritize the consumer. During its 18-month preparatory phase, naturalX has already made several investments, including mybacs, Flow Neuroscience, Kyan Health, and Meela, while also investing in healthcare-focused VC funds to build a robust ecosystem around their investment thesis.
"I am very excited to double down on our thesis with the official launch of naturalX. The consumer health space has been overlooked by investors. We see an inflection point in Europe now, as consumers are finally taking more charge of their own health. Startups in the space need a partner with a shared vision," said Marvin Amberg, founder of naturalX Health Ventures.
The fund's launch comes at a pivotal moment in consumer health. The COVID-19 pandemic has accelerated consumers' focus on proactive health management, while rising health literacy, driven by influential figures like Andrew Huberman, Peter Attia, and Bryan Johnson, has created more informed healthcare consumers who increasingly view health as a status symbol. Improved access to data through technology, including AI, is further driving the shift toward consumer-centric healthcare.