Laurel Raises $100M to Transform Services with AI for Project Timing

Laurel, the world’s first AI Time Intelligence Platform, announced a $100 million Series C funding round led by IVP with participation from GV (Google Ventures), 01A, and prominent tech investors including Rahul Mehta (DST Global), Kevin Weil (OpenAI), Alexis Ohanian, Vladimir Fedorov (GitHub), Arash Ferdowsi (Dropbox), and Hans Tung.

Laurel’s AI platform addresses the “time intelligence gap” — the inability for knowledge industries to accurately map work hours to business outcomes. By automating time capture, categorizing activities, and linking them to profitability metrics, Laurel gives firms real-time visibility into project performance, resource utilization, and AI automation opportunities.

Rapid growth in enterprise adoption

Over the past 12 months, Laurel’s ARR grew more than 300%, usage rose 500%, and the platform is now used by +100 top global firms across the US, UK, EU, Australia, and Canada, including Ernst & Young and Grant Thornton. Customers report:

• +28 billable minutes/day per professional
• 4–11% profitability gains
• 80% reduction in manual time entry

Independent audits by a Big Four firm confirm Laurel’s ROI model, with the platform processing +$5B in gross market value and generating +$360M in net-new value for clients.

Founder and CEO Ryan Alshak says the goal is bigger than automating time tracking: “We’re building the time intelligence layer for knowledge industries — the equivalent of a supply chain for professional services, which make up over 50% of global GDP. With this data foundation, firms can target AI to their highest-value workflows.”

“Professional services represent trillions in global economic activity but operate without basic visibility into their core resource: time," IVP General Partner Ajay Vashee said. "Laurel is uniquely positioned to become the AI infrastructure for this market.”