Every frontier AI lab is racing to train multimodal models — and they're all hitting the same wall. Text data? Scraped. Image data? Done. Video data? Still a mess of million-dollar contracts, months-long collection timelines, and datasets that arrive corrupted, duplicated, and NSFW-laced. Shofo is fixing that. They're building Common Crawl for video, and if they execute, they'll own the most strategically important data infrastructure layer for the next decade of AI.
This isn't a flashy consumer product. It's pick-and-shovel infrastructure for the AI gold rush — and those tend to be the most durable businesses.
What They Do
Shofo (YC W2026) maintains what they claim is the world's largest indexed library of short-form video. Billions of videos, continuously crawled from public web sources and aggregated private repositories, fed into a single searchable index that gets cleaned, labeled, and queryable in real time.
The pitch to AI labs is simple: stop spending six months and $2M assembling a custom video training dataset from scratch. Tell Shofo what you need — "100K hours of cooking videos where someone is holding a pan, with reasoning annotations" — and get a clean, annotated, ready-to-train dataset delivered in days.
Their target customer is an AI research team. Not a startup needing stock footage. Not a marketing team. The buyer is an ML engineer trying to fine-tune a multimodal model and desperately needing ground-truth labeled video that doesn't look like it was assembled by an intern with a YouTube account.
The founding team is four UCSB-heavy twenty-somethings: Bryan Hong (CEO, Berkeley dropout), Alexzendor Misra (CTO, UCSB dropout, previously founded Correkt — an AI multimodal search engine with 43k users), Andre Braga (Head of AI, UCSB stats and data science, MIT-affiliated), and Braiden Dishman (COO, UCSB economics, ex-AWS). They came to Shofo through Correkt, which required building proprietary infrastructure to collect and index videos at scale. When they realized that infrastructure was more valuable than the search product, they pivoted.
That's a clean founder origin story: the real product emerged from building something else. The crawling and indexing pipeline is not a weekend project — it's years of iteration on rate limiting, proxy rotation, anti-ban evasion, and data normalization across dozens of platforms.
How It Works
The technical architecture is a four-stage pipeline: collect, sanitize, label, deliver.
Collection is a continuous distributed crawler fleet. Shofo ingests video from short-form platforms (TikTok, Instagram Reels, YouTube Shorts) and the broader public web, plus private aggregated sources through data partnerships. The output is a raw index containing metadata, duration, platform provenance, and a storage pointer. At scale, this requires rotating proxy infrastructure, per-platform rate limiting logic, and aggressive deduplication — the same video gets uploaded to seventeen platforms simultaneously, and you don't want seventeen copies in your training set.
