Endava's AI Engine

Endava transforms into an "agentic organization" using OpenAI's Codex, embedding senior expertise into AI agents to accelerate software delivery across the entire lifecycle.

7 min read
Endava logo alongside OpenAI Codex branding
Endava integrates OpenAI's Codex to build an agentic organization.· OpenAI News

Global software firm Endava is redefining its operational model by adopting an "agentic organization" structure, powered by OpenAI's Codex. This strategic shift embeds senior engineering knowledge into AI agents, scaling expertise across its entire client engagement process, according to OpenAI News.

Visual TL;DR. Scale Expertise leads to Agentic Organization. Agentic Organization leads to OpenAI Codex. OpenAI Codex leads to Accelerate Delivery. Accelerate Delivery leads to Increased Quality. Accelerate Delivery leads to Condensed Timeframe. Agentic Organization leads to Senior Judgment Codified.

  1. Scale Expertise: embedding senior engineering knowledge into AI agents
  2. OpenAI Codex: powered by OpenAI's Codex technology
  3. Agentic Organization: transforms into an 'agentic organization' structure
  4. Accelerate Delivery: accelerate software delivery across the entire lifecycle
  5. Increased Quality: quality of output has just gone up exponentially
  6. Condensed Timeframe: deliver massive value in a very condensed timeframe
  7. Senior Judgment Codified: senior-level judgment is codified into AI agents
Visual TL;DR
Visual TL;DR — startuphub.ai Scale Expertise leads to Agentic Organization. Agentic Organization leads to OpenAI Codex. OpenAI Codex leads to Accelerate Delivery. Accelerate Delivery leads to Increased Quality Scale Expertise OpenAI Codex Agentic Organization Accelerate Delivery Increased Quality From startuphub.ai · The publishers behind this format
Visual TL;DR — startuphub.ai Scale Expertise leads to Agentic Organization. Agentic Organization leads to OpenAI Codex. OpenAI Codex leads to Accelerate Delivery. Accelerate Delivery leads to Increased Quality Scale Expertise OpenAI Codex AgenticOrganization AccelerateDelivery Increased Quality From startuphub.ai · The publishers behind this format
Visual TL;DR — startuphub.ai Scale Expertise leads to Agentic Organization. Agentic Organization leads to OpenAI Codex. OpenAI Codex leads to Accelerate Delivery. Accelerate Delivery leads to Increased Quality Scale Expertise embedding senior engineering knowledgeinto AI agents OpenAI Codex powered by OpenAI's Codex technology Agentic Organization transforms into an 'agentic organization'structure Accelerate Delivery accelerate software delivery across theentire lifecycle Increased Quality quality of output has just gone upexponentially From startuphub.ai · The publishers behind this format
Visual TL;DR — startuphub.ai Scale Expertise leads to Agentic Organization. Agentic Organization leads to OpenAI Codex. OpenAI Codex leads to Accelerate Delivery. Accelerate Delivery leads to Increased Quality Scale Expertise embedding seniorengineeringknowledge into AI… OpenAI Codex powered by OpenAI'sCodex technology AgenticOrganization transforms into an'agenticorganization'… AccelerateDelivery accelerate softwaredelivery across theentire lifecycle Increased Quality quality of outputhas just gone upexponentially From startuphub.ai · The publishers behind this format
Visual TL;DR — startuphub.ai Scale Expertise leads to Agentic Organization. Agentic Organization leads to OpenAI Codex. OpenAI Codex leads to Accelerate Delivery. Accelerate Delivery leads to Increased Quality. Accelerate Delivery leads to Condensed Timeframe. Agentic Organization leads to Senior Judgment Codified Scale Expertise embedding senior engineering knowledgeinto AI agents OpenAI Codex powered by OpenAI's Codex technology Agentic Organization transforms into an 'agentic organization'structure Accelerate Delivery accelerate software delivery across theentire lifecycle Increased Quality quality of output has just gone upexponentially Condensed Timeframe deliver massive value in a very condensedtimeframe Senior Judgment Codified senior-level judgment is codified into AIagents From startuphub.ai · The publishers behind this format
Visual TL;DR — startuphub.ai Scale Expertise leads to Agentic Organization. Agentic Organization leads to OpenAI Codex. OpenAI Codex leads to Accelerate Delivery. Accelerate Delivery leads to Increased Quality. Accelerate Delivery leads to Condensed Timeframe. Agentic Organization leads to Senior Judgment Codified Scale Expertise embedding seniorengineeringknowledge into AI… OpenAI Codex powered by OpenAI'sCodex technology AgenticOrganization transforms into an'agenticorganization'… AccelerateDelivery accelerate softwaredelivery across theentire lifecycle Increased Quality quality of outputhas just gone upexponentially CondensedTimeframe deliver massivevalue in a verycondensed timeframe Senior JudgmentCodified senior-leveljudgment iscodified into AI… From startuphub.ai · The publishers behind this format

Joe Dunleavy, Endava’s regional CTO for Europe, stated that the firm has moved from primarily producing code to overseeing AI-generated output, resulting in a significant increase in quality. "The quality of output has just gone up exponentially," Dunleavy noted.

Endava now conceptualizes itself as an entity where senior-level judgment is codified into AI agents. These agents work alongside human teams from project intake and ideation through to final delivery.

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"What Codex has really helped us do is have small teams of people deliver massive value in a very condensed timeframe," Dunleavy added.

Magnifying Expertise

Mike Krolnik, Endava’s Global SVP of Agentic Architecture, explained how Codex bridges the gap between senior and junior engineers. Senior architects can articulate complex requirements, which Codex then translates into accessible information for junior team members. This allows less experienced developers to produce outputs typically requiring senior oversight.

Codex functions as a real-time guide, reinforcing best practices and architectural decisions. Junior developers can query the AI for clarification, effectively receiving mentorship encoded within the tool.

"I can take my experience, codify it, and have Codex work with the team to teach them better practices in software architecture and development," Krolnik said.

This real-time knowledge transfer represents a core advantage, transforming traditional mentorship methods like pairing and code reviews into an always-on resource.

Krolnik elaborated on the tool's versatility: "Codex has matured as a tool. We use it for requirements analysis, design, specifications, development, and operations; it’s a general desktop agent across our whole lifecycle." Endava's perspective on using Codex as a broad operational tool is detailed in "Endava CTO on Codex: AI as a General Desktop Agent".

Compressing Timelines

The constant availability of senior-level guidance through Codex accelerates every phase of software delivery. Endava no longer treats analysis, design, and build as strictly sequential stages.

"Each of these stages used to take days or weeks of analysis," Krolnik recalled. "Now with Codex packaging together analysis, design, and build, we can do that as a single unified tool."

A recent internal project illustrated this efficiency: Endava's legal team needed thousands of contract pages reviewed against specific criteria. What would normally involve weeks of inter-departmental back-and-forth was condensed. A two-hour meeting transcript with legal stakeholders was fed to Codex, generating a usable requirements specification after just two one-hour review sessions.

Client-facing work has also seen similar acceleration. Endava teams now generate design documents and diagrams live during client sessions, using Codex to visually represent proposed architectures and rapidly iterate on ideas.

"It rapidly accelerates the back-and-forth, and it really opens a lot of doors," Krolnik stated.

Leadership Lessons from Endava

  • Codify senior expertise: Capture the judgment of senior architects in AI tools to provide scalable guidance to junior team members.
  • Treat AI as a desktop agent: Apply tools like Codex across the entire workflow, including requirements, design, client communication, and operations, not just code generation.
  • Embrace experimentation: Actively try new AI tools, particularly starting with non-coding workflows, to quickly realize their full potential.
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