#MarTech
6 articles with this tag
Most read in #MarTech, last 30 days
Data's Last Mile to Marketing
Bridging the gap between first-party data and live marketing campaigns is the new frontier, moving beyond siloed martech to a unified composable canvas.
Snowflake Connects Data to Meta Ads
Snowflake's new integration connects rich enterprise data to Meta ads, enabling AI-driven optimization based on real-world business outcomes.
Marketers Must Own AI Context
Marketers must own their AI context layer to maintain brand differentiation, as shared models risk commoditizing unique customer insights.
First-Party Data Dominates Ad Sales
In a cookie-less future, rich first-party data is the key for media companies to win ad sales and understand their audiences.
Databricks and Stitch Bridge Marketing Data Gap
Databricks and Stitch partner to connect enterprise data infrastructure with marketing campaigns, closing the activation gap.
AI Agents Need Context, Not Just Data
AI agents need real-time behavioral context, not just historical data, to make effective decisions. A robust customer context layer is key.
