#ad tech

DV360 Olympic inventory Opens Programmatic CTV Bidding

Google DV360 now provides biddable programmatic access to NBCUniversal’s premium Olympic Winter Games inventory, paired with new cross-device measurement tools.

Google Unveils Key AI Tools for Publishers

AI Drives Digital Ad Spend Through Precision and Measurable Return

Google Ads Turns 25, Leans into Generative AI Marketing

AI's Role in Unlocking Ad Performance for Trusted Publishers