Upstream Commerce
UC
UP

Upstream Commerce

DR49Ahrefs DR: 49/100. Above median. Measured by Ahrefs. Median 44.Agent21Agent Readiness: 21/100. Bottom 25%. Measured by StartupHub.ai. Median 41.

Next-generation pricing solutions for e-commerce, now part of Flipkart.

2010InactiveTel Aviv, Israel

About

Upstream Commerce provides advanced pricing solutions specifically designed for the e-commerce industry. Their technology aims to help online retailers optimize their pricing strategies to improve sales and profitability. The company was acquired by Flipkart in September 2018.

Key facts

At-a-glance profile data

Website
upstreamcommerce.com
Headquarters
Tel Aviv, Israel
Founded
2010
Total funding
$4M (Series A)
Business model
B2B

Funding rounds

Funding rounds raised by Upstream Commerce
DateRoundAmountLead investors
6 Feb 2013Series A$3M-
28 Mar 2011Undisclosed round$1M-

Tech stack

Detected on upstreamcommerce.com, last scanned 26 Jun 2026.

Hosting
AWS
Email provider
Rackspace
Comments
(5)
Reddit
r/GlobalApparelForumu/globalapparelforumSep 26, 2018Positive

“Flipkart acquires Israel-based Startup Upstream Commerce.”

View on Reddit
Reddit
r/newsbotMARKETu/-en-Sep 26, 2018Positive

“Walmart-backed Flipkart says that it has acquired Israel-based Upstream Commerce for an undisclosed amount.”

View on Reddit
Reddit
r/newsbotMARKETu/-en-Sep 25, 2018Positive

“Flipkart acquires Israeli cloud tech firm Upstream Commerce.”

View on Reddit
Reddit
r/AutoNewspaperu/AutoNewspaperAdminSep 25, 2018Positive

“Flipkart acquires Israel's Upstream Commerce | Times of India.”

View on Reddit
Reddit
r/TIMESINDIAautou/AutoNewsAdminSep 25, 2018Positive

“Flipkart acquires Israel's Upstream Commerce.”

View on Reddit

Some comments are pulled from public discussions around the web (look for the source icon). Quotes are excerpts; click through to read the full thread.

Frequently asked

How much funding has Upstream Commerce raised?

Upstream Commerce has raised a total of $4M in funding. The most recent round on record is Series A.

What is Upstream Commerce's current status?

Upstream Commerce's current operating status is: Inactive.