Upstream Commerce
Next-generation pricing solutions for e-commerce, now part of Flipkart.
About
Upstream Commerce provides advanced pricing solutions specifically designed for the e-commerce industry. Their technology aims to help online retailers optimize their pricing strategies to improve sales and profitability. The company was acquired by Flipkart in September 2018.
Key facts
At-a-glance profile data
- Website
- upstreamcommerce.com
- Headquarters
- Tel Aviv, Israel
- Founded
- 2010
- Total funding
- $4M (Series A)
- Business model
- B2B
Funding rounds
| Date | Round | Amount | Lead investors |
|---|---|---|---|
| 6 Feb 2013 | Series A | $3M | - |
| 28 Mar 2011 | Undisclosed round | $1M | - |
Tech stack
Detected on upstreamcommerce.com, last scanned 26 Jun 2026. Run your own scan
- Hosting
- AWS
- Email provider
- Rackspace
“Flipkart acquires Israel-based Startup Upstream Commerce.”
View on Reddit“Walmart-backed Flipkart says that it has acquired Israel-based Upstream Commerce for an undisclosed amount.”
View on Reddit“Flipkart acquires Israeli cloud tech firm Upstream Commerce.”
View on Reddit“Flipkart acquires Israel's Upstream Commerce | Times of India.”
View on Reddit“Flipkart acquires Israel's Upstream Commerce.”
View on RedditSome comments are pulled from public discussions around the web (look for the source icon). Quotes are excerpts; click through to read the full thread.
Frequently asked
How much funding has Upstream Commerce raised?
Upstream Commerce has raised a total of $4M in funding. The most recent round on record is Series A.
What is Upstream Commerce's current status?
Upstream Commerce's current operating status is: Inactive.