Decathlon
eDR94Effective DR: 94/100. Top 25%. Measured by StartupHub.ai. Median 68.Agent63Agent Readiness: 63/100. Top 25%. Measured by StartupHub.ai. Median 41.A French multinational sporting goods retailer that designs, manufactures, and sells a wide range of sports equipment and apparel.
About
Decathlon is the world's largest sporting goods retailer, founded in France in 1976. The company operates on a vertical business model, managing the research, design, production, logistics, and distribution of its products in-house. Decathlon aims to make sports accessible to all by offering high-quality products at affordable prices for over 65 sports.
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Public companies
Dick's Sporting Goods is a major sporting goods retailer in the US, competing with Decathlon's online and partner retail presence for a similar customer base.
Competing product: Sporting Goods Retail
Key facts
- Website
- decathlon.com
- Headquarters
- Villeneuve d'Ascq, France
- Founded
- 1976
- Employees
- 70
- Business model
- B2C
Tech stack
Detected on decathlon.com, last scanned 25 Oct 2026. Run your own scan
- Analytics
- Microsoft Clarity, Medallia
- Support
- Zendesk
- CMS / Builders
- Shopify
- CDN
- Cloudflare
- Email provider
- Google Workspace
- Email marketing
- Klaviyo
- Integration capability
- Shopify, Linear, Klaviyo
Decathlon scores 76. Does yours?
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Frequently asked
Is Decathlon trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Decathlon is 89 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How many employees does Decathlon have?
Decathlon has approximately 70 people on record.
