Procurement remains one of the least digitized areas of enterprise operations in India, with only 5% of organisations having automated more than 60% of their procurement function and teams losing large amounts of time to paperwork.
Zinit, the AI-native sourcing platform, has raised $8 million in a seed round led by AltaIR Capital ($600M AUM, 10 unicorns), at a $48 million valuation. The round also included DVC, early investors in leading AI companies such as Perplexity, who will advise Zinit’s team on AI strategy. As AI adoption in the enterprise accelerates, while procurement in India remains stuck in manual, bureaucratic workflows, this new funding will accelerate Zinit’s product development, enhancing autonomous sourcing capabilities and scaling AI-assisted negotiation engines, letting procurement teams cut cycle time up to 40% and deliver up to 30% savings with a money-back guarantee model.
In India, the urgency is accelerating as companies are now legally required to pay MSME suppliers within 45 days, putting transparency, auditability, and real governance under pressure. At the same time, most “AI procurement” solutions still market automation without actually delivering workflow transformation, measurable ROI, or tail spend impact, where the majority of sourcing cost sits. Zinit solves this gap by enabling procurement teams — from entry-level buyers to CPOs — to prepare and run best-in-class RFPs in record time through AI-powered supplier discovery, RFP creation, and multi-round negotiations. The platform shortens sourcing cycles and reduces operational workload without complex integrations or lengthy IT deployments.
“Today, we serve enterprise clients, streamlining the execution of hundreds of RFPs and sourcing events with unprecedented efficiency and transparency. Through AI automation, our platform helps companies cut procurement cycles by up to 40 percent and boost cost savings by up to 30 percent across our clients’ spend. We guarantee results, or we give the money back. The new funding will accelerate product enhancements, strengthen Zinit’s presence across existing high-growth markets, and support the company’s expansion into the US,” said Anton Buzdalin, Co-Founder and CEO of Zinit.
Through Zinit, clients typically achieve measurable savings of 10–30 percent on non-proprietary materials purchased on the open market, covering both direct and indirect categories. Zinit serves more than 100 enterprise clients in India, including Bacardi India Private Limited, Blackberry, UFLEX Limited, and United Colors of Benetton, and has built a network exceeding 25 million suppliers, ensuring an average of five or more qualified suppliers per RFP. Hundreds of sourcing events are now executed at scale through the platform.
"Zinit is tackling a massive, global problem with a platform that is already showing strong adoption in some of the world’s fastest-growing markets, and now expanding into the US. Their ability to combine AI-driven technology with local market execution makes them uniquely positioned to lead globally in B2B procurement systems, a category that's overdue for innovation," said Igor Ryabenkiy, Founder and Managing Partner at AltaIR Capital.
The company’s success-fee pricing model and flexible SaaS licensing make it significantly more affordable than legacy suites. Clients pay for outcomes, with guaranteed results or a full refund, ensuring full alignment of incentives. Governance and transparency are delivered through open competition, audit-ready RFP trails, and standardized bid evaluation flows that eliminate opaque awards. Spend control is strengthened via AI-driven invitations that automatically engage both a company’s own suppliers and Zinit’s extended supplier base, ensuring active engagement and a competitive dynamic in every event.
To strengthen its global leadership team, Zinit has appointed Naveenn Suri as Regional Director for India, Michel Boczko as Regional Director for Latin America, and Stan Moskovtsev as CEO for the United States. Naveenn Suri brings more than 25 years of experience in procurement and supply-chain transformation. He previously served as a Partner at EY, where he led the firm’s SAP Ariba practice across India, helping large enterprises digitize procurement and improve supplier governance. Michel Boczko joins Zinit with over two decades of experience in consulting and procurement software. He has held senior commercial and delivery roles at GEP and Ivalua, as well as leadership positions at Accenture, KPMG, and DHL Williams Lea. His focus will be on expanding Zinit’s footprint and client relationships across Brazil and the broader Latin American region. Stan Moskovtsev brings over 13 years of international executive experience in strategy, procurement, and operations, most recently as Associate Partner at McKinsey & Company, where he led large-scale transformation and digital procurement initiatives delivering over $3B in cost savings for major US corporations. In his role as US CEO, he will lead Zinit’s entry and expansion in the North American market, utilizing his extensive background in B2B solutions, go-to-market strategy, and executive management to drive client success and broaden Zinit’s regional presence.
