Lightico Acquires Vizolution to Bolster Digital Customer Completion Solution

Digital customer interaction startup Lightico announced the acquisition of Vizolution, Europe's top customer experience technology provider. The strategic move positions the combined entity as the global leader in B2B2C Digital Completion for the financial services and telecom sectors. The deal was backed by new investors spinach The joint company's solutions are already being utilized by leading financial services and telecom companies, including Capital One, GM Financial, HSBC, Santander Consumer Finance, NatWest, BNP Paribas, TD Bank, BT/EE, VMO2, and Three. These solutions have proven to reduce transaction times, enhance efficiency, and boost profitability. The merger of Vizolution into Lightico is expected to result in a more robust platform dedicated to helping businesses deliver top-tier digital experiences. The deal will integrate Vizolution's transformational agent-assisted and self-serve solutions with Lightico's Compliant Digital Completion Platform, offering clients a unified solution for a seamless, digital, and complete customer lifecycle. Vizolution's team will join Lightico's organizational structure, with Zviki Ben Ishay leading as CEO and Bill Safran, Vizolution CEO will assume the role Chief Strategy Officer. Lightico, founded in 2015 by Omri Braun (COO), Justin Josh (CTO), and Ben Ishay (CEO), has raised $42 million in funding to date, with its last round raised in 2021 ($15 million, Series B+).