Cologne-based HRTech firm Ordio secured €12 million in a Series A funding round. Tech investor 3VC led the investment. This capital will advance payroll automation for deskless industries.
Ordio, founded in 2021 by David Keuenhof and Georg Pilz, developed a People Operating System. This platform digitizes and automates processes for deskless workers. It serves over 1,500 companies across hospitality, healthcare, retail, and manufacturing.
The company addresses significant operational challenges in these sectors. Traditional software often fails to meet the fast-paced demands of deskless environments. Many businesses still rely on manual processes and physical paperwork.
Ordio's modular platform streamlines the entire employee lifecycle. This includes shift planning and gross wage calculations. The company's revenue quadrupled in 2024. The platform aims to complete tasks in minutes that previously took weeks.
Ordio Advances Payroll Automation
The new funding supports the launch of ‘Payroll Plus’ in summer 2025. This solution offers fully automated net payroll processing for complex wage calculations. It aims to eliminate paperwork frustration through smart automation.
Over 100 million people in Europe work in deskless jobs. Despite a €20 billion market for digital solutions, these sectors remain underserved. Ordio seeks to become the backbone of the real-world workforce.
The investment will accelerate product development, particularly in AI-powered payroll and process automation. This innovation targets industries facing labor shortages and complex legal requirements. Unlike broader HR platforms such as Personio or specialized payroll providers like PayFit, Ordio focuses specifically on the unique needs of deskless workforces. Another player in this space is Connecteam, offering similar workforce management tools.
Additional investors in the round included Swiss family office Wecken & Cie., along with existing investors Capnamic and Simon Capital.

