Amount$3M
SeriesSeries A
AnnouncedSep 30, 2014
Time since last round437 mo
SectorAd Optimization, Advertising, Mobile Marketing, Mobile, Programmatic Media, App Retargeting, App Re-engagement, User Acquistion
Sub-sectorMachine Learning
Strong
A strong, well-structured round.
Round size vs peers
Smaller than the typical Series A round.
Syndicate size
Healthy syndicate of 3 investors.
Insider conviction
3 existing investors re-upped — insiders doubling down.
Investor track record
Backed by established, high-track-record investors.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Series A rounds (995)
Round size distribution6th pct
smaller Series A roundslarger
vs. Ad Optimization, Advertising, Mobile Marketing, Mobile, Programmatic Media, App Retargeting, App Re-engagement, User Acquistion (4)
Round size in sector75th pct
$1Mthis round: $3M$3M
