Amount$13M
SeriesSeries B
AnnouncedJan 31, 2016
Time since last round437 mo
SectorAd Optimization, Advertising, Mobile Marketing, Mobile, Programmatic Media, App Retargeting, App Re-engagement, User Acquistion
Sub-sectorMachine Learning
Solid
A solid round with healthy fundamentals.
Round size vs peers
Smaller than the typical Series B round.
Syndicate size
7 investors on the cap table.
Insider conviction
2 existing investors re-upped — insiders doubling down.
Investor track record
Mostly newer or unproven managers.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Series B rounds (996)
Round size distribution18th pct
smaller Series B roundslarger
vs. Ad Optimization, Advertising, Mobile Marketing, Mobile, Programmatic Media, App Retargeting, App Re-engagement, User Acquistion (4)
Round size in sector100th pct
$1Mthis round: $13M$3M
