Amount$1M
SeriesSeed
AnnouncedMay 31, 2013
Time since last round437 mo
SectorAd Optimization, Advertising, Mobile Marketing, Mobile, Programmatic Media, App Retargeting, App Re-engagement, User Acquistion
Sub-sectorMachine Learning
Solid
A solid round with healthy fundamentals.
Round size vs peers
Smaller than the typical Seed round.
Syndicate size
Single investor — limited external validation.
Insider conviction
1 existing investor re-upped — insiders doubling down.
Investor track record
Backed by established, high-track-record investors.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Ad Optimization, Advertising, Mobile Marketing, Mobile, Programmatic Media, App Retargeting, App Re-engagement, User Acquistion (4)
Round size in sector50th pct
$1Mthis round: $1M$3M
