Amount$6M
SeriesSeries A
AnnouncedJun 30, 2011
Time since last round761 mo
SectorMarketing, Mobile Marketing
Sub-sectorMachine Learning
Strong
A strong, well-structured round.
Round size vs peers
In line with the typical Series A round.
Syndicate size
Single investor — limited external validation.
Insider conviction
1 existing investor re-upped — insiders doubling down.
Investor track record
Backed by established, high-track-record investors.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Series A rounds (995)
Round size distribution18th pct
smaller Series A roundslarger
vs. Marketing, Mobile Marketing (6)
Round size in sector67th pct
$600Kthis round: $6M$15M
